Assistant Manager : Audience Strategy & Planning

Vserv Digital Services; Mumbai Suburban; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

AudiencePro, India's leading consumer intelligence platform, seeks an agile professional for its Audience Planning team. You will identify opportunities by analyzing consumer behavior, trends and advertiser needs, and help translate insights into actionable strategies.

You will monitor major events and cultural moments, build an Audience Opportunity Calendar, and collaborate with Marketing, Sales and Product to align segments with opportunities.

Qualifications

• 4–8 years experience in consumer intelligence, data, audience planning, ad-tech, mar-tech or analytics.
• Experience with consumer data, audience segments or data products.
• Strong understanding of translating data into marketing solutions.
• Foresighted, curious, commercially minded and solution-oriented.
• Programmatic experience is a plus
• Strong communication and stakeholder management skills.
• Energetic, agile and willing to test, learn and move fast.

Responsibilities

• Identify gaps in the audience ecosystem and propose opportunities based on consumer behavior and trends.
• Track tentpoles, events, festivals, and cultural moments to anticipate audience needs.
• Build an Audience Opportunity Calendar and forecast market demand.
• Collaborate with Marketing to roll out the audience calendar.
• Work with Sales to enroll teams on the calendar.
• Coordinate with Product to align segments with opportunities.
• Share audience insights across teams through playbooks.
• Drive forward-looking audience ideas across the organization.

Skills

Audience planning

Consumer data

Ad-tech

Mar-tech

Analytics

Stakeholder mgmt

Programmatic

Job description

About the Role :

AudiencePro is India's leading & trusted consumer intelligence platform helping Advertisers make smarter marketing decisions through data-led audience intelligence to drive business value.

We are looking for a foresighted, energetic and agile professional to join our Audience Planning team.

Key Responsibilities :

• Identify gaps in the audience ecosystem and recommend new opportunities based on consumer behaviour, trends and advertiser needs.
• Track key tentpoles, major events, Indian festivals, seasons and cultural moments and anticipate audience requirements across advertiser categories.
• Build a forward-looking Audience Opportunity Calendar and identify opportunities well ahead of market demand.
• Work with Marketing to roll out audience marketing calendar.
• Work with Sales teams to enroll them on the audience opportunity calendar.
• Work with Product teams to organize segments aligned with the opportunity calendar.
• Democratise audience thinking across Business teams through category insights, audience ideas and opportunity playbooks.
• Help move the organisation to fastrack forward-looking audience ideas.

What We're Looking For :

• 4-8 years of experience in consumer intelligence, data, audience planning, ad-tech, mar-tech, analytics or a related field.
• Experience working with consumer data, audience segments or data products.
• Strong understanding of how data translates into marketing and advertising solutions.
• Foresighted, curious, commercially minded and solution-oriented.
• Programmatic experience will be added advantage
• Strong communication and stakeholder management skills.
• Energetic, agile and willing to test, learn and move fast.

The Ideal Candidate :

Someone who thinks ahead of the brief, understands consumer and category trends, spots audience opportunities early and can turn a business problem into an actionable audience solution.