Associate - Media Planning

Performics; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Performics India seeks an Associate - Media Planning to craft data-driven media strategies for branding campaigns in Mumbai. You will translate client objectives into structured media plans backed by audience insights and platform knowledge.

The role is ideal for someone with exposure to campaign execution who wants to move into more strategic planning work, collaborating with managers and cross-functional teams.

Qualifications

• 2–3 years of experience in digital/media planning or strategy
• Bachelor's degree in Marketing, Business, or related field
• Experience in creating media plans or strategy decks preferred
• Familiarity with analytics tools (GA4) and reporting dashboards is a plus
• Exposure to AI tools in planning/research is an added advantage

Responsibilities

• Support development of digital media plans aligned with campaign objectives (awareness, reach, engagement)
• Assist in channel selection and media mix planning across Google, Meta, Programmatic, OTT and Native
• Work on audience research, segmentation and targeting frameworks using first- and third-party data
• Use planning tools like Reach Planner, SimilarWeb, GWI for forecasting
• Contribute to budget allocation and phasing strategies across channels
• Analyze past campaign performance to derive future insights
• Collaborate with buying/activation teams to ensure accurate execution of plans
• Create media strategy decks, rationales, and client presentations
• Monitor campaign performance to ensure alignment with KPIs
• Stay updated on media trends and emerging platforms

Skills

Digital media planning

Campaign strategy

Audience insights

GA4

Excel

PowerPoint

Communication

Education

Bachelor's degree in Marketing/Business

Relevant field

Tools

Google Reach Planner

SimilarWeb

GWI

comScore

Job description

Performics India, a Publicis Groupe company, is one of the leading digital marketing agencies in India, delivering data-driven solutions across media, content, programmatic, and analytics for top-tier brands.

About the Role

• As an Associate - Media Planning, you will contribute to the development of digital media strategies and plans for branding campaigns.
• You will work closely with Managers and cross-functional teams to translate client objectives into structured media plans, backed by audience insights, platform understanding, and data.
• This role is ideal for someone with prior exposure to campaign execution who is now looking to move into a more strategic, planning-oriented role.

Responsibilities

• Support in building digital media plans aligned with campaign objectives (awareness, consideration, reach, engagement)
• Assist in channel selection and media mix planning across platforms like Google, Meta, Programmatic, OTT, and Native
• Work on audience research, segmentation, and targeting frameworks using first-party and third-party data
• Leverage tools like Google Reach Planner, SimilarWeb, GWI, etc. for planning and forecasting
• Contribute to budget allocation and phasing strategies across channels
• Analyze past campaign performance and market data to derive insights for future planning
• Collaborate with buying and activation teams to ensure accurate execution of media plansSupport in creating media strategy decks, rationales, and client presentations
• Monitor campaign performance at a high level to ensure alignment with planned KPIs
• Stay updated on media trends, consumer behavior, and emerging platforms

Qualifications

• 2-3 years of relevant experience in digital/media planning or strategy roles
• Bachelor's degree in Marketing, Business, or related field
• Experience in creating media plans or strategy decks is preferred
• Familiarity with analytics tools (GA4) and reporting dashboards is a plus
• Exposure to AI tools in planning/research is an added advantage

Required Skills

• 2-3 years of experience in digital marketing with exposure to media planning or strategy
• Understanding of full-funnel media planning (awareness to conversion journeys)
• Familiarity with audience segmentation, targeting approaches, and media mix concepts
• Working knowledge of platforms like Google Ads, Meta, with a planning-first mindset rather than execution-only
• Exposure to media research and planning tools (e.g., Reach Planner, SimilarWeb, GWI, comScore)
• Basic understanding of programmatic, OTT, and digital ecosystem beyond walled gardens
• Strong analytical and storytelling skills to translate data into planning insights
• Good communication and presentation skills
• Proficiency in Excel and PowerPoint

Preferred Skills

• Experience in creating media plans or strategy decks
• Familiarity with analytics tools (GA4) and reporting dashboards
• Exposure to AI tools in planning/research