Manager- Strategy

Epsilon Data Management; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Epsilon Data Management is seeking a strategy and analytics professional to blend audience understanding, category intelligence, media strategy, and measurement for leading clients. You will analyze consumer and media data, conduct deep dives, build audience-led growth strategies, and turn analytics into actionable business recommendations.

This role supports our Marketing Effectiveness and MMM practice. Ideal candidates bring 3–5 years in strategy or analytics, strong storytelling, and

Qualifications

• Experience in Strategy or Marketing Analytics roles.
• Proficient with audience profiling tools (GWI, TGI, YouGov, Comscore).
• Strong analytics across multiple data sources.
• Ability to translate insights into client recommendations.

Responsibilities

• Lead audience profiling and segmentation using GWI, TGI, YouGov, platform data, and syndicated sources.
• Develop audience, category, and competitive deep dives into growth opportunities.
• Translate consumer, market, and media insights into actionable recommendations.
• Support MMM, ROI, attribution, and marketing effectiveness projects with clear recommendations.
• Build executive-ready narratives and presentations for clients and stakeholders.
• Partner with strategy, planning, data, and analytics teams to solve marketing challenges.
• Contribute to audience frameworks and measurement approaches for the practice.

Skills

Audience profiling

Consumer research

MMM/ROI analysis

Storytelling

Data visualization

Tools

Excel

Power BI

Tableau

Job description

Job Summary

Overview About the Role We are looking for a strategy and analytics professional who can combine audience understanding, category intelligence, media strategy, and measurement to solve business problems for leading clients across categories. The ideal candidate should be equally comfortable analyzing consumer and media data, conducting category and competitive deep dives, building audience-led growth strategies, and translating analytics outputs into actionable business recommendations. This role will also play a key part in supporting our growing Marketing Effectiveness and MMM practice.

Responsibilities

• Lead audience profiling and segmentation projects using GWI, TGI, YouGov, platform data, and other syndicated sources.
• Develop audience, category, and competitive deep dives that uncover growth opportunities and strategic implications for brands.
• Translate consumer, market, and media insights into actionable recommendations for planning and business growth.
• Support MMM, ROI, attribution, and marketing effectiveness projects by interpreting analytical outputs and deriving clear business recommendations.
• Build compelling, insight-led narratives and executive-ready presentations for clients and senior stakeholders.
• Partner with strategy, planning, data, and analytics teams to solve complex marketing and business challenges.
• Contribute to the development of audience frameworks, measurement approaches, and thought leadership for the practice.

Skills & Experience

• 3-5 years of experience in Strategy, Consumer Insights, Media Planning, Marketing Analytics, Measurement, or related consulting roles.
• Strong expertise in audience profiling and consumer research using tools such as GWI, TGI, YouGov, Comscore, and similar platforms.
• Solid understanding of media measurement, attribution, MMM, ROI analysis, and marketing effectiveness frameworks.
• Ability to conduct category, competition, and consumer deep dives and synthesize findings into strategic recommendations.
• Strong analytical and problem-solving skills with the ability to work across multiple data sources.
• Advanced storytelling and presentation skills, with the ability to simplify complex analyses for senior stakeholders.
• Proficiency in Excel and data visualization tools such as Power BI or Tableau is preferred.

Ideal Candidate

A naturally curious strategist who can move seamlessly between consumer understanding, media strategy, and analytics, and who enjoys turning data into business actions and growth opportunities.

What Success Looks Like

• Independently leads audience and category deep dives.
• Successfully translates MMM and analytics outputs into clear client recommendations.
• Elevates the quality of strategic thinking, storytelling, and measurement across the team.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.