Assistant Manager

Avaada Group; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Avaada Group in Mumbai is seeking a dynamic marketing professional to support end-to-end execution of integrated brand campaigns across TV, digital, OOH, and PR platforms. You will coordinate with creative, media, digital, OOH, and PR agencies to ensure timely delivery of campaign assets.

You will track campaign performance using analytics, brand lift studies, and dashboards; support moment-marketing initiatives and maintain brand consistency across channels.

Responsibilities

• Support end-to-end execution of integrated brand campaigns across TV, digital, CTV, OOH, airports, outdoor branding, bus wraps, and PR platforms.
• Coordinate with creative, media, digital, OOH, and PR agencies to ensure timely delivery of campaign assets.
• Track campaign performance using analytics, brand lift studies, and reports; prepare performance summaries and internal dashboards.
• Support moment-marketing initiatives aligned with industry trends and current events.
• Ensure consistency of brand communication and standards across all campaigns.
• Manage social-media calendars for LinkedIn, Instagram, Facebook, X, and YouTube for group entities.
• Develop platform-specific content, captions, and communication copy in line with brand guidelines.
• Monitor industry trends and digital conversations to identify content opportunities.
• Coordinate with digital/social media agencies for campaign execution and optimization.
• Monitor key metrics such as follower growth, engagement, reach, and campaign performance.
• Support paid-campaign execution on Meta, Google, LinkedIn, X, and YouTube; maintain tracking reports and ensure alignment with objectives and budgets.
• Coordinate SEO campaigns, WhatsApp outreach initiatives, and other digital marketing activities; validate digital performance reports before leadership distribution.
• Manage marketing vendor processes including invoice collection, purchase-order coordination, and approvals; maintain related documentation.
• Liaise with finance teams

Job description

ROLE

• Support end‑to‑end execution of integrated brand campaigns across TV, digital, CTV, OOH, airports, outdoor branding, bus wraps, and PR platforms.
• Coordinate with creative, media, digital, OOH, and PR agencies to ensure timely delivery of campaign assets.
• Track campaign performance using analytics, brand lift studies, and reports; prepare performance summaries and internal dashboards.
• Support moment‑marketing initiatives aligned with industry trends and current events.
• Ensure consistency of brand communication and standards across all campaigns.
• Manage social‑media calendars for LinkedIn, Instagram, Facebook, X, and YouTube for group entities.
• Develop platform‑specific content, captions, and communication copy in line with brand guidelines.
• Monitor industry trends and digital conversations to identify content opportunities.
• Coordinate with digital/social media agencies for campaign execution and optimization.
• Monitor key metrics such as follower growth, engagement, reach, and campaign performance.
• Support paid‑campaign execution on Meta, Google, LinkedIn, X, and YouTube; maintain tracking reports and ensure alignment with objectives and budgets.
• Coordinate SEO campaigns, WhatsApp outreach initiatives, and other digital marketing activities; validate digital performance reports before leadership distribution.
• Manage marketing vendor processes including invoice collection, purchase‑order coordination, and approvals; maintain related documentation.
• Liaise with finance teams