Assistant Manager

Zydus Lifesciences; Goregaon; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Zydus Lifesciences’ partner company Zydus Healthcare Limited seeks an Assistant Manager Business Insights to analyze external market data and internal performance, providing actionable insights. You will build dashboards, forecast brand growth and support budgeting and new product launches.

You will work with AWACS/SMSRC/IQVIA data, develop Power BI dashboards, and collaborate with marketing and strategy teams to identify growth opportunities and risks.

Qualifications

• MBA (Marketing) from a reputed institute.
• Bachelor's degree in Pharmacy, Life Sciences or related discipline preferred.
• 5–8 years' experience in pharmaceutical analytics or business insights.

Responsibilities

• External Market Data Analytics & BI: analyze AWACS, SMSRC and internal data to generate insights.
• Dashboard development and analytics automation using Power BI and Excel.
• Predictive analytics and forecasting for brand growth and market evolution.
• Competitive intelligence updates and opportunity sizing.
• Growth opportunity identification across brands, therapies and markets.

Skills

Market analytics

Power BI

Excel proficiency

Data visualization

Presentation skills

Cross-functional collab

Education

MBA (Marketing)

Bachelors in Pharmacy / Life Sciences

Tools

AWACS

SMSRC

IQVIA

Power BI

Job description

Position: Assistant Manager Business Insights
Function: Marketing Excellence / Strategy
Reporting to: DGM Business Insights
Location: Goregaon, Corporate Office Zydus Healthcare Limited.

Purpose of the Role

• The Assistant Manager Business Insights will be responsible for analyzing external pharmaceutical market data and internal business performance to generate actionable commercial insights.
• The role will focus on market intelligence, business performance analytics, dashboard automation, forecasting and identification of growth opportunities.
• The incumbent will support data-driven decision-making through timely, accurate and insightful analysis of market trends, brand performance, prescription dynamics and competitive developments.

Key Responsibilities

1. External Market Data Analytics & Business Intelligence

• Analyze AWACS, SMSRC and internal commercial data to generate meaningful business insights.
• Track market growth, therapy trends, prescription movement, market share, brand rankings and competitive performance.
• Prepare monthly, quarterly and YTD business performance reports highlighting key trends, growth drivers and performance gaps.
• Conduct brand, portfolio and therapy-level analysis to identify emerging opportunities and potential risks.
• Develop standardized and ad-hoc analytical reports for business reviews.

2. Dashboard Development & Analytics Automation

• Develop and maintain interactive dashboards integrating AWACS, SMSRC and internal business data.
• Create automated dashboards covering:
  • Brand and portfolio performance
  • Therapy area trends and market share movement
  • Prescription trends and competitive benchmarking
  • Sales force productivity and performance
  • Growth opportunities and early warning indicators
• Leverage Power BI, advanced Excel and other analytical tools to improve reporting efficiency, accuracy and visualization.
• Ensure data consistency, validation and timely dashboard updates.

3. Predictive Analytics & Forecasting

• Develop analytical models for brand growth projections, market evolution and prescription trends.
• Support market sizing, new product potential assessment and commercial forecasting.
• Prepare scenario-based projections using historical trends, market dynamics and business assumptions.
• Provide analytical inputs for annual budgeting, business planning and new product launches.

4. Competitive Intelligence

• Track competitor performance, new product launches, pricing developments and portfolio expansion.
• Analyze competitive market share, prescription trends and emerging market dynamics.
• Prepare periodic competitive intelligence updates highlighting key developments, risks and opportunities.
• Maintain structured competitive databases and trackers to facilitate ongoing analysis.

5. Growth Opportunity Identification

• Identify potential growth opportunities through analysis of market trends, prescription patterns and competitive dynamics.
• Conduct opportunity sizing and attractiveness assessments across brands, therapy areas and market segments.
• Identify opportunities related:
  • Brand acceleration and market share expansion
  • Portfolio and therapy area growth
  • Geographic and customer segment opportunities
  • New product potential and market penetration
• Translate analytical findings into clear, actionable recommendations for business teams.

Educational Qualification

• MBA (Marketing) from a reputed institute.
• Bachelor's degree in Pharmacy, Life Sciences or a related discipline preferred.

Experience

5 to 8 years of relevant experience:

• Experience in pharmaceutical commercial analytics, market intelligence or business insights.
• Strong working knowledge of AWACS, SMSRC, IQVIA or similar pharmaceutical market databases.
• Hands-on experience in Power BI, advanced Excel, data visualization and analytical reporting.

Key Skills & Competencies

• Strong analytical and problem-solving capabilities.
• Ability to interpret complex datasets and translate findings into actionable business insights.
• Proficiency in dashboard development, data visualization and reporting automation.
• Understanding of pharmaceutical market dynamics, prescription analytics and competitive benchmarking.
• Strong attention to data accuracy, detail and reporting timelines.
• Effective communication, analytical storytelling and presentation skills.
• Ability to manage multiple analytical assignments and collaborate with cross-functional stakeholders.