Assistant Manager

ICFAI Business School (IBS); Belagavi District, Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

ICFAI Business School (IBS) seeks a Deputy Manager to drive regional marketing activities, generate prospective student leads, and meet enrollment targets. The role connects IBS Marketing with local colleges, coaching centers, and prospective candidates, under supervision by the Assistant Manager and Branch Manager.

You will lead counseling sessions, manage the lead funnel, coordinate events, and provide feedback on campaigns while ensuring compliance and timely reporting.

Qualifications

• Experience in regional marketing for educational programs preferred.
• Strong communication and interpersonal skills required.
• Ability to track and nurture leads through a funnel.

Responsibilities

• Counsel prospective students and parents in person, over the phone, and online about IBS programs and admissions.
• Track and nurture marketing leads to maximize enrolment conversions.
• Follow up promptly on inquiries to sustain engagement and brand preference.
• Build and maintain relationships with local colleges, career guidance cells, and coaching institutes.
• Plan and execute events, webinars, and campus drives within designated territories.
• Distribute promotional materials and represent IBS at fairs and outreach programs.
• Gather regional competitive intelligence and provide feedback to refine tactics.
• Maintain logs of inquiries and counseling sessions; prepare weekly/monthly reports.
• Ensure compliance with institutional guidelines in all interactions.

Skills

Lead generation

Student counseling

Campaign coordination

Relationship building

Job description

The Deputy Manager plays a core operational role in executing regional marketing initiatives, generating prospective student leads, and achieving enrollment targets for IBS. Operating under the direct supervision of the Assistant Manager and Branch Manager, this role acts as the primary link between IBS Marketing and target educational institutions, coaching centers, and prospective candidates.

Detailed Roles & Key Responsibilities

Lead Generation & Student Counseling

• Conduct direct counseling sessions (in-person, telephone, and virtual) with prospective students and parents to articulate IBS academic programs, admission processes, and career pathways.
• Systematically track, manage, and nurture marketing leads through the funnel to maximize enrolment conversion rates.
• Follow up on promotional inquiries promptly to maintain engagement and build brand preference.

Institutional Outreach & Campaign Execution

• Identify, establish, and maintain working relationships with local undergraduate colleges, career guidance cells, and coaching institutions.
• Schedule, coordinate, and execute marketing events, educational seminars, webinars, and campus presentation drives within designated territories.
• Distribute official promotional materials and represent IBS at educational fairs, exhibitions, and regional outreach programs.

Market Intelligence & Strategy Input

• Gather regional competitive intelligence regarding rival management programs, fee structures, and promotional strategies.
• Provide ground-level feedback to the Branch Manager to assist in refining localized marketing tactics and campaigns.
• Monitor local market trends to identify new candidate pools and high-potential feeding institutions.

Operational Compliance & Reporting

• Maintain daily logs of candidate inquiries, counseling sessions, outreach activities, and conversion metrics.
• Prepare and submit regular weekly and monthly performance reports to the Assistant Manager and Branch Manager.
• Ensure strict compliance with institutional guidelines and professional standards in all student interactions.