Assistant General Manager - Real Estate

Nature Homes; Jaipur; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Nature Homes & Spaces is seeking an experienced AGM - Sales to lead the sales function and drive revenue growth across its projects. The role focuses on developing strategies, achieving targets, and strengthening channel partnerships, with a strong emphasis on market penetration and customer conversion.

The incumbent will manage a multi-layer sales team, set KPIs, conduct reviews, and implement coaching programs to build a high-performance culture.

Qualifications

• 10-15+ years of experience in real estate sales, preferably with a reputed developer.
• Strong leadership and ability to manage large sales teams and achieve revenue targets.
• Excellent negotiation, presentation, and closing skills.
• Deep understanding of real estate sales and market dynamics.
• Strong commercial and analytical acumen.
• Established network of channel partners and industry contacts (advantage).

Responsibilities

• Develop and execute the overall sales strategy for Nature Homes & Spaces.
• Take ownership of project-wise and organization-wide booking and revenue targets.
• Prepare annual, quarterly, and monthly sales plans.
• Develop strategies to improve sales velocity and market penetration.
• Identify new customer segments, markets, and business opportunities.
• Monitor market trends, competitor activity, pricing, and customer behavior.
• Recommend suitable pricing strategies, schemes, offers, and sales initiatives to the management.
• Lead Sales Managers, Team Leaders, Sales Executives, and other sales personnel.
• Establish clear KPIs and performance standards across the sales organization.
• Conduct regular performance reviews and business meetings.
• Develop and implement training and sales-coaching programs.
• Build a strong, accountable, and high-performance sales culture.
• Identify high-potential employees and develop the next generation of sales leaders.
• Monitor the complete sales funnel from lead generation through booking, collections, and closure.
• Review daily, weekly, and monthly sales performance.
• Identify performance gaps and implement corrective action plans.
• Improve lead-to-site-visit and site-visit-to-booking conversion.
• Monitor sales productivity and ROI across various lead sources.
• Ensure effective utilization of marketing-generated leads.
• Build and maintain strong relationships with channel partners, brokers, and strategic referral networks.
• Develop and expand the company's channel partner network.
• Drive business through strategic partnerships and external sales channels.
• Establish mutually beneficial relationships with key market stakeholders.
• Work closely with Marketing to develop project positioning and lead-generation strategies.
• Coordinate with CRM to improve customer experience and booking-to-handover processes.
• Work with Finance and Legal teams to ensure smooth commercial closures and collections.
• Coordinate with project and operations teams to ensure accurate communication to customers.
• Ensure the sales team consistently represents the Nature Homes & Spaces brand professionally.

Skills

Leadership

Strategic planning

Negotiation

Stakeholder management

Channel partnerships

Real estate sales knowledge

Job description

Job Summary

Nature Homes & Spaces is looking for a highly experienced and commercially driven AGM Sales to lead the sales function and drive revenue growth across the company's projects.

The AGM - Sales will be responsible for developing and implementing sales strategies, achieving revenue and booking targets, leading sales teams, strengthening channel partnerships, and ensuring strong market penetration and customer conversion.

Key Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute the overall sales strategy for Nature Homes & Spaces.
• Take ownership of project-wise and organization-wide booking and revenue targets.
• Prepare annual, quarterly, and monthly sales plans.
• Develop strategies to improve sales velocity and market penetration.
• Identify new customer segments, markets, and business opportunities.
• Monitor market trends, competitor activity, pricing, and customer behavior.
• Recommend suitable pricing strategies, schemes, offers, and sales initiatives to the management.

Leadership & Team Management

• Lead Sales Managers, Team Leaders, Sales Executives, and other sales personnel.
• Establish clear KPIs and performance standards across the sales organization.
• Conduct regular performance reviews and business meetings.
• Develop and implement training and sales-coaching programs.
• Build a strong, accountable, and high-performance sales culture.
• Identify high-potential employees and develop the next generation of sales leaders.

Sales Performance Management

• Monitor the complete sales funnel from lead generation through booking, collections, and closure.
• Review daily, weekly, and monthly sales performance.
• Identify performance gaps and implement corrective action plans.
• Improve lead-to-site-visit and site-visit-to-booking conversion.
• Monitor sales productivity and ROI across various lead sources.
• Ensure effective utilization of marketing-generated leads.

Channel Partner & Business Development

• Build and maintain strong relationships with channel partners, brokers, and strategic referral networks.
• Develop and expand the company's channel partner network.
• Drive business through strategic partnerships and external sales channels.
• Establish mutually beneficial relationships with key market stakeholders.

Cross-Functional Leadership

• Work closely with Marketing to develop project positioning and lead-generation strategies.
• Coordinate with CRM to improve customer experience and booking-to-handover processes.
• Work with Finance and Legal teams to ensure smooth commercial closures and collections.
• Coordinate with project and operations teams to ensure accurate communication to customers.
• Ensure the sales team consistently represents the Nature Homes & Spaces brand professionally.

Candidate Profile

• 10-15+ years of experience in real estate sales, preferably with a reputed developer.
• Strong track record of managing large sales teams and achieving significant revenue targets.
• Excellent leadership and strategic planning capabilities.
• Strong negotiation, presentation, and closing skills.
• Deep understanding of real estate sales and market dynamics.
• Strong commercial and analytical acumen.
• Excellent stakeholder and relationship-management skills.
• Ability to manage multiple projects, teams, and priorities.
• Established network of channel partners and industry contacts will be an advantage.

Key Performance Indicators

• Overall booking value and revenue achievement
• Project-wise target achievement
• Sales velocity
• Lead-to-booking conversion
• Site visit-to-booking conversion
• Collection efficiency
• Channel partner contribution
• Team productivity
• Customer satisfaction
• Market expansion and business growth