Asst. Manager- Digital Marketing

Selective Global Search; Gurugram District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Selective Global Search in Gurugram, Haryana invites an Asst. Manager- Digital Marketing to strategize in a B2B logistics context. The role requires leading social media management and performance marketing to enhance brand visibility and drive customer acquisition.

You will leverage data-driven insights, create compelling content, and coordinate integrated marketing efforts across organic and paid channels while staying ahead of industry trends and optimizing marketing budgets.

Qualifications

• Experience in social media management and performance marketing.
• Ability to drive customer acquisition and lead generation.
• Data-driven decision making with analytics and metrics.
• Experience in B2B logistics (preferred).

Responsibilities

• Brand visibility and engagement across digital channels.
• Execute digital marketing campaigns for customer acquisition and leads.
• Use analytics to optimize ROI and conversions.
• Create compelling content to communicate value proposition.
• Foster integrated marketing across social media and paid channels.
• Stay ahead of industry trends and adapt strategies.
• Optimize marketing budgets through efficient resource use.
• Leverage AI tools to automate processes and personalize marketing.

Skills

Social media management

Performance marketing

Analytics

Content creation

Digital marketing strategy

AI tools

Tools

AI tools

Job description

Role & responsibilities :

Asst. Manager- Digital Marketing

Female candidates Only

We are looking a quality Digital Marketing Manager with social media management and performance marketing experience to strategically position the organization in the market, enhance brand visibility, drive customer acquisition, and leverage data-driven approaches for sustained success in the competitive B2B logistics sector.

• Brand Visibility and Engagement: Drive the organization's brand visibility across digital channels, enhancing engagement with the target audience through strategic social media management.
• Customer Acquisition and Lead Generation: Execute digital marketing campaigns to efficiently acquire customers and generate leads, leveraging performance marketing expertise to optimize ROI and conversion rates.
• Competitive Edge: Gain a competitive edge in the B2B logistics industry by employing a Digital Marketing Manager with a focus on performance marketing, ensuring a data-driven approach to outperform competitors.
• Content Excellence: Elevate content creation standards to communicate the organization value proposition effectively, utilizing both social media and performance marketing channels for optimal reach and impact.
• Analytics-Driven Decision Making: Utilize analytics and performance metrics to make informed decisions, implementing course corrections to enhance marketing strategies and overall brand performance.
• Integrated Marketing Approach: Foster an integrated marketing approach by combining social media management and performance marketing, ensuring alignment with organizational goals and a cohesive brand presence.
• Adaptation to Industry Trends: Stay ahead in the dynamic landscape of B2B logistics by employing a Digital Marketing Manager who not only understands social media trends but also adapts performance marketing strategies to evolving industry dynamics.
• Efficient Resource Utilization: Optimize marketing resources by having a specialist who can manage both organic and paid aspects of digital marketing, ensuring cost-effectiveness and maximizing the impact of marketing budgets.
• AI Integration: Leverage the knowledge of AI tools to enhance marketing efficiency, automate processes, and implement cutting-edge technologies for personalized and data-driven marketing strategies.