Art Director

Kshema; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Kshema General Insurance Limited (Kshema) is seeking an Art Director who can transform business objectives into high‑impact, visually compelling creative communication across digital, social, print, and video campaigns. The role requires strong visual thinking and the ability to take a concept from idea to execution with branding focus.

You will work with advertising teams and external agencies to ensure consistent design language, storytelling, and attention to detail, while delivering on

Qualifications

• 4-6 years of professional experience in creative design or advertising agency.
• Excellent conceptual and visual thinking.
• Strong understanding of: Layout & composition, Typography, Colour theory, Photography, Illustration, Branding.

Responsibilities

• 1. Creative Concept & Art Direction: develop original creative concepts and lead art direction across digital, social, print, video and other communication platforms.
• 2. Creative Execution: produce high-quality assets for campaigns across formats including digital ads, brand campaigns, print, presentations, video and motion graphics.
• 3. Campaign Experience: manage multiple campaigns with tight deadlines while maintaining quality.
• 4. Competitor & Industry Analysis: conduct regular competitor and industry creative analysis to identify trends and opportunities.

Skills

4-6 years experience

Conceptual thinking

Visual thinking

Layout & composition

Typography

Colour theory

Photography

Illustration

Branding

Multitasking

Attention to detail

Design standards

Tools

Adobe Illustrator

After Effects

Premiere Pro

Figma

Midjourney

Adobe Firefly

Gemini

ChatGPT

Runway

Job description

Kshema General Insurance Limited (Kshema) was established in 2018 and is India's only Digital Agri Insurance Company catering to farmers/cultivators in the Agriculture Sectors. Kshema enables cultivators with resilience from financial distress due to extreme climate events and perils through localised insurance products. Kshema is leveraging Technology to provide cutting edge insurance solutions to farmers.

Kshema has a pan India presence with more than 500+ employees on roles along with 500+ employees as contractors.

Job Description

About the role:

We are looking for anArt Director who can transformbusiness objectives, briefs, and ideas into high-impact, visually compellingcreative communication. The ideal candidate should have strong experience.Working with advertising/creative agencies, understand industry-standardcreative practices, and have the ability to take a concept from idea →visual direction → creative execution.

This role requires someone who is not only an excellentvisual thinker but also understands brands, audiences, competitors, andcommunication strategy.

Key Responsibilities

1. Creative Concept & Art Direction

• Develop original creative concepts and visual ideas based on business andcommunication objectives.
  
• Leadthe art direction for campaigns across digital, social media,print, video and other communication platforms.
  
• Translateabstract ideas and marketing briefs into strong, engaging visualconcepts.
  
• Establishthe visual tone, style, composition, imagery, typography and overallcreative direction.
  
• Ensurethat creative outputs are visually distinctive, relevant and alignedwith brand guidelines.
  

2. Creative Execution

• Create high-quality creative assets for campaigns and marketinginitiatives.
  
• Workacross multiple formats including:
  
• Digitaladvertisements
  
• Brandcampaigns
  
• Printcreatives
  
• Presentations
  
• Videosand motion graphics
  
• Event/stallbranding
  
• Internaland external communications
  
• Maintainhigh standards of design quality, visual consistency and attention todetail.
  

3. Campaign Experience

• Demonstratethe ability to work on multiple campaigns and tight deadlines without compromising creative quality.
  
• Understandhow to interpret briefs and convert them into compelling creativesolutions.
  
• Collaborateeffectively with copywriters, designers, video teams, marketing teams andexternal agencies.
  

5. Competitor & Industry Analysis

• Conductregular competitor and industry creative analysis.
  
• Identifyemerging visual trends, campaign approaches and communicationopportunities.
  
• Benchmarkthe quality of creative output against leading brands and agencies.
  
• Useinsights from competitor analysis to develop more differentiated andeffective creative communication.
  
• Clearlycommunicate creative concepts and explain the thinking behind the work.
  
• Collaboratewith cross-functional teams to understand objectives and deliver the rightcreative solution.
  

Requirements

Must-Have Skills

• 4-6 years of professional experience in creative design or advertising agency.
  
• Excellent conceptual and visual thinking.
  
• Strongunderstanding of:
  
• Layout& composition
  
• Typography
  
• Colourtheory
  
• Photography
  
• Illustration
  
• Branding
  
• Abilityto handle multiple projects and work under tight deadlines.
  
• Highattention to detail and commitment to creative quality.
  
• Abilityto maintain industry-standard design and advertising practices.
  

Software/Tools

• Strongproficiency in relevant creative tools such as:
  
• AdobeIllustrator
  
• AfterEffects/Premiere Pro – added advantage
  
• Figma– added advantage
  
• AIcreative tools such as Midjourney, Adobe Firefly, Gemini, ChatGPT,Runway, etc. – highly desirable.