Graphic Designer

Invisia BPO Solutions Pvt. Ltd.; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Invisia BPO Solutions Pvt. Ltd. is seeking a talented Graphic Designer with 3–5 years of hands-on experience to independently manage creative work for B2B and B2C brands.

You will drive visual concepting, brand consistency, and campaign ownership across digital formats, including AI-assisted ideation and production. The role requires strong design fundamentals, a proactive attitude toward AI tools, and collaboration with Marketing, Content, and Product teams.

Qualifications

• Experience: 3–5 years of professional graphic design experience with ownership of campaigns.
• Strong portfolio across B2B and B2C campaigns.
• Excellent typography, layout, and visual storytelling.

Responsibilities

• Develop original visuals for social media, ads, websites, landing pages, and emails.
• Create B2B and B2C campaign design across channels.
• Own projects from brief to final delivery, ensuring quality and speed.
• Maintain brand consistency across assets and campaigns.
• Use AI tools to speed ideation while preserving brand alignment.
• Collaborate with Marketing, Content, Product, and Performance teams.
• Present concepts and incorporate feedback to refine designs.
• Produce motion graphics and short-form content as needed.
• Manage multiple projects and meet deadlines.
• Review assets for quality and platform specs.

Job description

We are looking for a talented and experienced Graphic Designer with 3–5 years of hands‑on professional experience. You should have a strong track record of independently handling creative work for both B2B (business‑to‑business) and B2C (business‑to‑consumer) brands.

Relevant industry experience may include Travel Tech, SaaS, IT Services, Food Tech, E-Commerce, Consumer Apps, Hospitality, or similar digital‑first sectors. This is an individual‑contributor role ‑ you will be responsible for high‑quality visual execution, creative problem‑solving, brand consistency, and ownership of campaigns across static, motion, web, and marketing formats.

The ideal candidate brings strong design fundamentals combined with a modern, AI‑assisted creative workflow. Practical experience using generative AI for ideation, image creation, video concepts, and production is mandatory ‑ not just an interest or basic awareness.

KEY RESPONSIBILITIES

• Creative Concept & Execution: Develop original visual concepts, graphics, layouts, and campaign designs for social media, paid advertisements, websites, landing pages, app marketing, presentations, emails, and other digital or print collateral.
• B2B & B2C Campaign Design: Create impactful creatives for both consumer-facing and business-facing audiences. Adapt visual language, messaging structure, and formats for paid campaigns, social media, sales collateral, lead‑generation campaigns, and brand communication across channels.
• End‑to‑End Project Ownership: Take full ownership of projects ‑ from understanding the brief and developing concepts through design exploration, stakeholder reviews, revisions, final artwork, and delivery ‑ while maintaining both quality and speed.
• Brand Consistency: Apply and evolve brand guidelines, visual systems, typography, colour palettes, imagery standards, and layout principles to ensure a consistent look and feel across all touchpoints.
• AI‑Powered Creative Production: Use generative AI tools responsibly to speed up ideation, mood boarding, visual exploration, image and video generation, compositing, and production ‑ without compromising on craft, accuracy, or brand alignment.
• Cross‑Functional Collaboration: Work closely with Marketing, Content, Product, Performance Marketing, and other teams to understand business objectives and translate them into effective, well‑crafted design solutions.
• Design Presentation: Present creative concepts and design rationale clearly to stakeholders, incorporate feedback constructively, and articulate design decisions with confidence when needed.
• Motion & Short‑Form Content: Create or support short‑form videos, motion graphics, Reels, and promotional content as required by the team.
• Project & Time Management: Handle multiple projects at the same time, prioritise tasks effectively, maintain well‑organised working files, and consistently meet deadlines.
• Quality Assurance: Review all final assets for visual hierarchy, typography, alignment, consistency, correct export settings, platform specifications, and overall production readiness before delivery.
• Staying Current: Keep up with the latest social media creative trends, design systems, emerging AI tools, advertising formats, and industry best practices ‑ and apply relevant insights to your everyday work.

REQUIRED QUALIFICATIONS & SKILLS

• Experience: 3–5 years of professional graphic design experience with demonstrated ownership of B2B and/or B2C campaigns, independent execution, and a consistent record of delivering high‑quality creative work.
• Industry Exposure: Experience creating marketing and brand communication for both business and consumer audiences is strongly preferred. Relevant sectors include Travel Tech, SaaS, IT/Technology Services, Food Tech, E‑Commerce, Consumer Apps, Hospitality, Lifestyle, or similar digital‑first industries.
• Portfolio: A strong, well‑curated portfolio that demonstrates range, visual craft, conceptual thinking, campaign work, typography, layout skills, and problem‑solving ability across digital formats.
• Adobe Photoshop & Illustrator: Advanced working proficiency is mandatory. You should be able to work confidently and efficiently in both tools on a daily basis.
• Design Fundamentals: Solid understanding of branding, typography, colour theory, composition, visual hierarchy, grid systems, and layout design principles.
• Social & Performance Creative: Hands‑on experience designing social media posts and advertising assets that are visually current, platform‑appropriate, and optimised for engagement and clarity.
• Communication: Strong collaboration and communication skills ‑ you should be able to understand briefs clearly, ask the right questions, present your ideas effectively, and act on feedback in a professional manner.
• Attention to Detail: Excellent eye for detail, well‑organised file management, strong time management, and the ability to perform well in a fast‑paced environment with shifting priorities.
• Educational Qualification: Bachelor's degree in graphic design, Visual Communication, Visual Arts, Motion Graphics, or a related discipline. Equivalent professional experience supported by a strong portfolio will also be considered.
• Work Arrangement: Willingness to work from the Bangalore office, 5 days a week (Monday to Friday).

MANDATORY AI & CREATIVE TECHNOLOGY SKILLS

• Practical AI Workflow: You must have used generative AI tools as part of actual design and creative production work ‑ not just for personal experiments or casual exploration.
• Prompt Engineering: Strong ability to write, refine, and iterate prompts for AI image and video generation, including control over composition, style, camera angles, lighting, subject placement, and brand‑specific direction.
• AI Tools Experience: Hands‑on working knowledge of tools such as Adobe Firefly, Midjourney, Runway, ChatGPT Image Generation, or other comparable current‑generation creative AI platforms.
• AI‑to‑Design Finishing: Ability to take AI‑generated outputs into Photoshop or Illustrator for compositing, retouching, typography, brand alignment, resizing, and making them production‑ready.
• Quality Judgement: Ability to spot and correct common AI output issues ‑ such as visual artifacts, inconsistent details, anatomical errors, inaccurate text rendering, visual discontinuity, or off‑brand styling.
• Continuous Learning: A proactive approach to exploring new AI capabilities and integrating useful tools into your creative workflow, while always maintaining human creative judgement and quality standards.

GOOD TO HAVE

• Working knowledge of Adobe After Effects and Adobe Premiere Pro for motion graphics and video editing.
• Basic familiarity with Figma for collaboration, layout review, or digital asset handoff.
• Prior experience in a creative or advertising agency, or a high‑volume in‑house marketing team.
• Experience working with technology products, SaaS/IT services, mobile apps, OTA/travel platforms, hospitality, or other B2B/B2C digital services.
• Relevant certifications or specialised training in graphic design, motion design, visual communication, or AI‑powered creative tools.