Graphic Designer

Invisia Software; Bengaluru; On-site; INR 550,000 - 900,000; Full time

Job summary

Invisia Software in Bengaluru is seeking a talented Graphic Designer with 3–5 years of hands-on experience to own creative work for B2B and B2C brands across social, web, and print.

The role emphasizes brand consistency, advanced Photoshop/Illustrator skills, and an AI-assisted workflow for ideation and production. You will collaborate with Marketing, Content, Product and Performance teams from our Bangalore office.

Qualifications

• 3–5 years of professional graphic design experience with ownership of B2B and/or B2C campaigns.
• Portfolio showing range, visual craft, and campaign work across digital formats.
• Advanced proficiency in Photoshop and Illustrator; strong branding and layout knowledge.
• Experience creating marketing and brand comms for both business and consumer audiences.
• Bachelor's degree in graphic design or related discipline; strong portfolio considered.

Responsibilities

• Develop original visuals for social media, ads, websites, landing pages, apps, and print collateral.
• Create concepts and adapt visuals for paid campaigns and multi-channel brand communication.
• Own projects from brief through concept, reviews, revisions, final artwork, and delivery.
• Apply brand guidelines and visual systems to ensure consistent look and feel.
• Use AI-assisted tools for ideation, mood boards, image/video generation, and production.
• Collaborate with Marketing, Content, Product, and Performance Marketing teams.
• Present concepts and rationale to stakeholders and incorporate feedback.
• Produce short-form videos and motion graphics as needed.
• Manage multiple projects, maintain organized files, and meet deadlines.
• Review assets for visual hierarchy, typography, alignment, export settings, and platform specs.

Skills

Graphic design

Branding

Typography

Layout design

Adobe Photoshop

Adobe Illustrator

Social media design

Campaign design

Collaboration

Communication

Education

Bachelor's degree in graphic design

Tools

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Premiere Pro

Figma

Job description

About The Role

We are looking for a talented and experienced Graphic Designer with 3–5 years of hands‑on professional experience. You should have a strong track record of independently handling creative work for both B2B (business-to-business) and B2C (business-to-consumer) brands.

Relevant industry experience may include Travel Tech, SaaS, IT Services, Food Tech, E-Commerce, Consumer Apps, Hospitality, or similar digital‑first sectors. This is an individual-contributor role — you will be responsible for high‑quality visual execution, creative problem‑solving, brand consistency, and ownership of campaigns across static, motion, web, and marketing formats.

The ideal candidate brings strong design fundamentals combined with a modern, AI‑assisted creative workflow. Practical experience using generative AI for ideation, image creation, video concepts, and production is mandatory — not just an interest or basic awareness.

Key Responsibilities

• Develop original visual concepts, graphics, layouts, and campaign designs for social media, paid advertisements, websites, landing pages, app marketing, presentations, emails, and other digital or print collateral.
• Create impactful creatives for both consumer‑facing and business‑facing audiences. Adapt visual language, messaging structure, and formats for paid campaigns, social media, sales collateral, lead‑generation campaigns, and brand communication across channels.
• Take full ownership of projects — from understanding the brief and developing concepts through design exploration, stakeholder reviews, revisions, final artwork, and delivery — while maintaining both quality and speed.
• Apply and evolve brand guidelines, visual systems, typography, colour palettes, imagery standards, and layout principles to ensure a consistent look and feel across all touchpoints.
• Use generative AI tools responsibly to speed up ideation, mood boarding, visual exploration, image and video generation, compositing, and production — without compromising on craft, accuracy, or brand alignment.
• Work closely with Marketing, Content, Product, Performance Marketing, and other teams to understand business objectives and translate them into effective, well‑crafted design solutions.
• Present creative concepts and design rationale clearly to stakeholders, incorporate feedback constructively, and articulate design decisions with confidence when needed.
• Create or support short‑form videos, motion graphics, Reels, and promotional content as required by the team.
• Handle multiple projects at the same time, prioritise tasks effectively, maintain well‑organised working files, and consistently meet deadlines.
• Review all final assets for visual hierarchy, typography, alignment, consistency, correct export settings, platform specifications, and overall production readiness before delivery.
• Keep up with the latest social media creative trends, design systems, emerging AI tools, advertising formats, and industry best practices — and apply relevant insights to your everyday work.

Required Qualifications & Skills

• 3–5 years of professional graphic design experience with demonstrated ownership of B2B and/or B2C campaigns, independent execution, and a consistent record of delivering high‑quality creative work.
• Experience creating marketing and brand communication for both business and consumer audiences is strongly preferred. Relevant sectors include Travel Tech, SaaS, IT/Technology Services, Food Tech, E-Commerce, Consumer Apps, Hospitality, Lifestyle, or similar digital‑first industries.
• A strong, well‑curated portfolio that demonstrates range, visual craft, conceptual thinking, campaign work, typography, layout skills, and problem‑solving ability across digital formats.
• Advanced working proficiency in Adobe Photoshop & Illustrator. You should be able to work confidently and efficiently in both tools on a daily basis.
• Solid understanding of branding, typography, colour theory, composition, visual hierarchy, grid systems, and layout design principles.
• Hands‑on experience designing social media posts and advertising assets that are visually current, platform‑appropriate, and optimised for engagement and clarity.
• Strong collaboration and communication skills — you should be able to understand briefs clearly, ask the right questions, present your ideas effectively, and act on feedback in a professional manner.
• Excellent eye for detail, well‑organised file management, strong time management, and the ability to perform well in a fast‑paced environment with shifting priorities.
• Bachelor's degree in graphic design, Visual Communication, Visual Arts, Motion Graphics, or a related discipline. Equivalent professional experience supported by a strong portfolio will also be considered.
• Willingness to work from the Bangalore office, 5 days a week (Monday to Friday).

Mandatory Ai & Creative Technology Skills

• Demonstrated real, production‑level experience with generative AI in your design workflow (core requirement).
• You must have used generative AI tools as part of actual design and creative production work — not just for personal experiments or casual exploration.
• Strong ability to write, refine, and iterate prompts for AI image and video generation, including control over composition, style, camera angles, lighting, subject placement, and brand‑specific direction.
• Hands‑on working knowledge of tools such as Adobe Firefly, Midjourney, Runway, ChatGPT Image Generation, or other comparable current‑generation creative AI platforms.
• Ability to take AI‑generated outputs into Photoshop or Illustrator for compositing, retouching, typography, brand alignment, resizing, and making them production‑ready.
• Ability to spot and correct common AI output issues — such as visual artifacts, inconsistent details, anatomical errors, inaccurate text rendering, visual discontinuity, or off‑brand styling.
• A proactive approach to exploring new AI capabilities and integrating useful tools into your creative workflow, while always maintaining human creative judgement and quality standards.

GOOD TO HAVE

• Working knowledge of Adobe After Effects and Adobe Premiere Pro for motion graphics and video editing.
• Basic familiarity with Figma for collaboration, layout review, or digital asset handoff.
• Prior experience in a creative or advertising agency, or a high‑volume in‑house marketing team.
• Experience working with technology products, SaaS/IT services, mobile apps, OTA/travel platforms, hospitality, or other B2B/B2C digital services.
• Relevant certifications or specialised training in graphic design, motion design, visual communication, or AI‑powered creative tools.