Art Director

Kshema General Insurance Limited; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Kshema General Insurance Limited is seeking an experienced Art Director to transform briefs into visually compelling communication. You will lead concept development, art direction, and execution across digital, social, print, and video platforms while maintaining brand consistency.

The role requires strong visual thinking, brand understanding, and the ability to manage multiple campaigns under tight deadlines.

Qualifications

• 4-6 years of professional experience in creative design or advertising agency.
• Excellent conceptual and visual thinking.
• Strong understanding of layout, typography, colour theory, photography, illustration, and branding.
• Ability to handle multiple projects and tight deadlines with attention to detail.

Responsibilities

• Lead art direction for campaigns across digital, social media, print, video and other platforms.
• Translate briefs into strong, engaging visual concepts and ensure brand alignment.
• Create high-quality assets for campaigns and marketing initiatives.
• Collaborate with copywriters, designers, video teams, marketing, and external agencies.
• Conduct regular competitor and industry visual analyses to inform campaigns.

Skills

Visual thinking

Layout

Typography

Branding

Digital design

Social media design

Collaboration

Deadline management

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

After Effects

Premiere Pro

Figma

Midjourney / AI tools

Job description

Location

Gurgaon/Mumbai | Full-time

About The Role

We are looking for an Art Director who can transform business objectives, briefs, and ideas into high-impact, visually compelling creative communication. The ideal candidate should have strong experience. Working with advertising/creative agencies, understand industry-standard creative practices, and have the ability to take a concept from idea → visual direction → creative execution.

This role requires someone who is not only an excellent visual thinker but also understands brands, audiences, competitors, and communication strategy.

Key Responsibilities

• Creative Concept & Art Direction
• Develop original creative concepts and visual ideas based on business and communication objectives.
• Lead the art direction for campaigns across digital, social media, print, video and other communication platforms.
• Translate abstract ideas and marketing briefs into strong, engaging visual concepts.
• Ensure that creative outputs are visually distinctive, relevant and aligned with brand guidelines.
• Creative Execution
• Create high-quality creative assets for campaigns and marketing initiatives.
• Work across multiple formats including:
  • Social media campaigns
  • Digital advertisements
  • Brand campaigns
  • Print creatives
  • Presentations
  • Videos and motion graphics
  • Marketing collaterals
  • Event/stall branding
  • Internal and external communications
• Maintain high standards of design quality, visual consistency and attention to detail.
• Campaign Experience
• Demonstrate the ability to work on multiple campaigns and tight deadlines without compromising creative quality.
• Understand how to interpret briefs and convert them into compelling creative solutions.
• Collaborate effectively with copywriters, designers, video teams, marketing teams and external agencies.
• Competitor & Industry Analysis
• Conduct regular competitor and industry creative analysis.
• Identify emerging visual trends, campaign approaches and communication opportunities.
• Benchmark the quality of creative output against leading brands and agencies.
• Use insights from competitor analysis to develop more differentiated and effective creative communication.
• Team Collaboration & Communication
• Clearly communicate creative concepts and explain the thinking behind the work.
• Collaborate with cross-functional teams to understand objectives and deliver the right creative solution.

Requirements

Must-Have Skills

• 4-6 years of professional experience in creative design or advertising agency.
• Excellent conceptual and visual thinking.
• Strong understanding of:
  • Layout & composition
  • Typography
  • Colour theory
  • Photography
  • Illustration
  • Visual hierarchy
  • Branding
  • Digital & social media design
• Ability to handle multiple projects and work under tight deadlines.
• High attention to detail and commitment to creative quality.
• Ability to maintain industry-standard design and advertising practices.

Software/Tools

• Strong proficiency in relevant creative tools such as:
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• After Effects/Premiere Pro – added advantage
• Figma – added advantage
• AI creative tools such as Midjourney, Adobe Firefly, Gemini, ChatGPT, Runway, etc. – highly desirable.