Area Sales Manager - Warangal

Myk Laticrete; Warangal; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Myk Laticrete is seeking an Area Sales Manager to lead the frontline sales team across assigned territories. You will drive revenue growth, expand market reach, manage channel partners, and ensure collection compliance while motivating the team to achieve business objectives.

The role requires 5+ years in sales management with strong leadership, negotiation, CRM expertise, and strategic market insight to succeed in a competitive building materials landscape.

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• 5+ years of experience in sales management.
• Strong leadership skills with experience managing frontline sales teams.
• Excellent negotiation, communication, and interpersonal skills.
• Strategic thinker with strong analytical and market insight capabilities.
• Ability to work under pressure and meet targets consistently.
• Proficient in CRM and sales analytics tools.

Responsibilities

• Lead, motivate, and drive the frontline sales team to meet revenue targets across territories.
• Ensure timely payment collection following MYKL credit policy.
• Identify, evaluate, and appoint high-potential new outlets and channel partners.
• Strengthen relationships with primary and secondary channel partners; support their targets.
• Penetrate new towns and expand market presence per MYKL guidelines.
• Monitor loyalty programs and promotional schemes for influencers.
• Promote full product range and support new launches.
• Conduct competition analysis and provide market insights.
• Ensure DRCP compliance and maintain field frequency norms.
• Plan and drive monthly, quarterly, and annual promotional schemes.
• Review LMS weekly to optimize lead conversion.

Skills

Sales management

Leadership

CRM software

Negotiation

Communication

Analytical thinking

Market insight

Channel development

Budget & targets

Team motivation

Education

Bachelor's degree in Business/Marketing

MBA preferred

Tools

CRM platforms

Sales analytics tools

Job description

Job Summary:

We are seeking a dynamic and results-driven Area Sales Manager to lead and manage our frontline sales executive team across assigned territories. Will be responsible for driving revenue growth, expanding market reach, managing channel partners, and ensuring collection compliance, all while motivating and guiding their team to achieve business objectives.

Key Responsibilities:

Team Leadership & Motivation:

• Lead, motivate, and drive the frontline sales executive team to achieve and exceed revenue targets across assigned territories, segmented by product lines and market segments.

Revenue & Collection Management:

• Ensure timely payment collection adhering strictly to the MYKL credit policy to maintain healthy cash flows.

New Channel Development:

• Identify, evaluate, and appoint high-potential new outlets and channel partners in existing and emerging towns to expand market presence.

Existing Channel Management:

• Strengthen relationships with primary and secondary channel partners through effective retention strategies and growth initiatives.
• Support partners in achieving their sales targets and overall business development.

Market Penetration:

• Strategically penetrate new towns and increase numeric and weighted reach in line with MYKL guidelines.

Influencer & Loyalty Program Management:

• Monitor, analyze, and enhance the effectiveness of loyalty programs and promotional schemes targeted at channel influencers.

Product & Market Expansion:

• Promote full product range sales and support new product launches to maximize market penetration.

Market Insight & Competition Analysis:

• Conduct thorough competition analysis and product benchmarking to provide actionable market insights and bolster stakeholder confidence.

Market Working Standards:

• Ensure field operations comply with DRCP (Dealer Retail Coverage Plan) and maintain frequency norms for optimal market coverage.

Scheme Management:

• Plan, implement, and drive monthly, quarterly, and annual promotional schemes to meet and exceed business objectives.

Lead Management System (LMS):

• Review and analyze the LMS weekly to optimize lead conversion and increase sales productivity.

Vacant Territory Performance:

• Oversee and ensure that vacant territories perform efficiently to meet budgeted targets.

ROI Evaluation:

• Assess and ensure return on investment (ROI) for channel partners to maintain profitable and sustainable partnerships.

Qualifications & Skills:

• Bachelors degree in Business, Marketing, or related field. MBA preferred.
• Proven experience (5+ years) in sales management, preferably in building materials or related industries.
• Strong leadership skills with experience managing frontline sales teams.
• Excellent negotiation, communication, and interpersonal skills.
• Strategic thinker with strong analytical and market insight capabilities.
• Ability to work under pressure and meet targets consistently.
• Proficient in CRM and sales analytics tools.