Area Sales Manager-Select BA-Lucknow

RENÉE Cosmetics; Ahmedabad District; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

RENÉE Cosmetics in Lucknow is seeking a driven Area Sales Manager to lead sales operations in Lucknow and nearby regions, expand distributor networks, and ensure strong brand presence in cosmetics and personal care.

The ideal candidate has 6+ years in cosmetics sales with Lucknow/UP exposure, excellent communication and leadership skills, and a proven track record of meeting targets. Join a fast-growing beauty brand and drive market growth.

Qualifications

• 6+ years in cosmetics sales with at least 2 years handling Lucknow / Uttar Pradesh region.
• Strong distributor & retailer network knowledge in Lucknow.
• Experience in cosmetics sales and leadership roles is desirable.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets in the assigned territory.
• Appoint, train, and manage distributors, stockists, and retailers.
• Drive secondary and tertiary sales through effective planning & execution.
• Implement sales promotions, schemes, and product launches in the market.
• Monitor competitor activities and provide market intelligence.
• Regularly visit the market to maintain relationships with retailers & beauty advisors.
• Manage, motivate, and guide the sales team of representatives/beauty advisors.
• Ensure visibility and availability of products across modern trade & general trade.
• Prepare and submit weekly/monthly MIS reports to the Regional Sales Manager.

Skills

Excellent communication

Negotiation

People management

Education

Graduate / MBA

Job description

About Us

Timelessly inspired, endlessly enhanced – RENÉE Cosmetics is an Indian makeup brand that's redefining beauty with its range of high-quality, cruelty-free, and FDA-approved innovative products. RENÉE believes in empowering women to own and enjoy their bold, ambitious persona and let their glam do the talking.

About The Role

We are looking for a passionate and result-oriented Area Sales Manager (ASM) to lead and manage sales operations in Lucknow and nearby regions. The ASM will be responsible for driving revenue growth, expanding distribution, building strong retailer/wholesaler networks, and ensuring the brand’s presence in the cosmetics & personal care market.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets in the assigned territory.
• Appoint, train, and manage distributors, stockists, and retailers.
• Drive secondary and tertiary sales through effective planning & execution.
• Implement sales promotions, schemes, and product launches in the market.
• Monitor competitor activities and provide market intelligence.
• Regularly visit the market to maintain strong relationships with retailers & beauty advisors.
• Manage, motivate, and guide the sales representatives/beauty advisors’ team.
• Ensure visibility and availability of products across modern trade & general trade.
• Prepare and submit weekly/monthly MIS reports to the Regional Sales Manager.

Qualifications & Skills

• Education: Graduate / MBA (preferred)
• Experience: 6+ years in Cosmetics sales with at least 2 years handling Lucknow / Uttar Pradesh region.
• Strong distributor & retailer network knowledge in Lucknow.
• Excellent communication, negotiation, and people management skills.

Why Join Us?

• Be part of a fast-growing colour cosmetics company shaping beauty trends.
• Opportunity to lead a dynamic team in an exciting and creative industry.
• Competitive compensation and growth opportunities