Area Sales Manager - General Trade

Swiss Beauty LLC

Ludhiana

On-site

INR 1,200,000 - 1,800,000

Full time

6 days ago

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Job summary

Swiss Beauty LLC is seeking an Area Sales Manager to drive sales growth across BA and Non-BA channels in the assigned territory in India. This role involves leading Beauty Advisors, expanding market reach, ensuring outlet productivity, and maintaining strong distributor relationships.

The candidate should have 8–12 years in Beauty/Cosmetics/FMCG with BA experience, and possess leadership, communication, and relationship skills to execute strategic sales plans and promotions.

Qualifications

Graduate with MBA preferred in Sales/Marketing.
8–12 years of experience in Beauty, Cosmetics, FMCG, or related industry.
Experience in BA team handling, outlet management, and channel sales.
Strong leadership, communication, and relationship management skills.

Responsibilities

Achieve monthly, quarterly, and annual sales targets through BA and non-BA channels.
Manage and drive performance of Beauty Advisors and ensure outlet productivity.
Support BA onboarding, training, engagement, and performance improvement.
Manage assigned stores and ensure sales growth, product availability, and brand visibility.
Develop and manage distributor and channel partner relationships.
Monitor primary and secondary sales, inventory, and market performance.
Identify new business opportunities, stores, and partnerships to expand market reach.
Execute promotional campaigns, branding initiatives, and new product launches.
Lead and train the sales team to achieve business objectives.
Track competitor activities and provide market insights.
Prepare sales forecasts, MIS, and regular performance reports.

Skills

BA team handling

Outlet management

Channel sales

Leadership

Communication

Relationship management

Education

Bachelor's degree

MBA (sales/marketing preferred)

Job description

About Us

Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality.

About Us

Job Summary

The Area Sales Manager will be responsible for driving sales growth, managing Beauty Advisors (BAs), expanding business across BA and Non-BA channels, and ensuring effective market execution within the assigned territory.

Key Responsibilities

Achieve monthly, quarterly, and annual sales targets through BA and Non-BA channels.
Manage and drive performance of Beauty Advisors and ensure outlet-wise productivity.
Support BA onboarding, training, engagement, and performance improvement.
Manage assigned stores and ensure sales growth, product availability, and brand visibility.
Develop and manage distributor and channel partner relationships.
Monitor primary and secondary sales, inventory, and market performance.
Identify new business opportunities, stores, and partnerships to expand market reach.
Execute promotional campaigns, branding initiatives, and new product launches.
Lead and train the sales team to achieve business objectives.
Track competitor activities and provide market insights.
Prepare sales forecasts, MIS, and regular performance reports.

Key Requirements