Area Sales Manager

Fresca Foods Pvt. Ltd.; Ghaziabad District; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Best IN THE Industries

Job summary

Fresca Foods Pvt. Ltd. in Uttar Pradesh is seeking a Territory Sales Leader within Beverage Sales to drive coverage, distribution and calendar-driven sales execution across towns and markets.

You will appoint distributors, establish PJPs, set targets and lead a team of ASOs and sales executives to achieve primary and secondary sales goals, while coordinating with RSM and GM-Sales on promotions and brand activities.

Qualifications

• UG graduates with MBA/PGDM preferred.
• Experience in FMCG sales and team management.
• Strong leadership and communication skills required.

Responsibilities

• Execute coverage and distribution plans for the territory.
• Drive daily/weekly/monthly sales execution and calendar activities.
• Appoint distributors and stockists to meet sales targets.
• Set PJPs and targets for sales officers and distributors.
• Establish distribution, coverage and display objectives by distributor.
• Coordinate with RSM to plan training and budget for territory.
• Conduct weekly/monthly reviews to assess SO efficiency.
• Collaborate with marketing and brand teams per calendar in territory.
• Implement market contact plans and report progress to RSM/GM-Sales.
• Lead training calendars and ensure timely distributor reconciliations and approvals.
• Maintain traditional channels focus to grow distribution and volumes.
• Keep supervisor informed about market developments and opportunities.
• Ensure staffing levels and fill vacancies promptly with HR support.
• Address consumer and trade issues promptly to maintain territory hygiene.
• Hold semi-annual distributor meetings to review progress.

Skills

Leadership

Communication

Strategic Sales Planning

Adaptability

Relationship Building

Negotiation

Analytics

CRM

Education

Bachelor's degree

MBA/PGDM

Job description

Role & Responsibilities

Job Description

DEPARTMENT: Beverage Sales

REPORTING:-
FUNCTIONAL : RSM
ADMINISTRATIVE : RSM

REPORTEES:-
DIRECT: Area Sales Officers / Area sales executive

KEY SKILS:

Leadership, Communication, Strategic Sales Planning, Adaptability and resilience, Building relationships, Negotiation, Analytical and problem-solving, Customer relationship management

CO-ORDINATES WITH: DISTRIBUTORS, SUPER STOCKIEST.

JOB PURPOSE: Execute coverage and distribution plans for his territory. Drive execution of the sales and distribution calendar and agenda daily, weekly, monthly

Responsibilities:

1. 1. Appointment of town wise/area wise distributors / stockiest / super stockiest.
2. 2. Achievement Primary and Secondary Targets town wise and market wise as per the PJPs of all Sales Officer
3. 3. Under the guidance of RSM - establish coverage, distribution and display objectives for all the sales officers - distributor wise
4. 4. Establish PJPs for all the sales officers
5. 5. Establish primary and secondary targets - town wise and market wise as per the PJPs of all sales officers
6. 6. Appoint all the agreed number of distributors and distributor salesmen to achieve sales, coverage and distribution objectives. Refer to induction manual for the profile of distributors to be appointed
7. 7. Break their objectives - month wise, weekly and day wise and strictly follow the system of reporting accordingly
8. 8. Conduct review meetings on weekly and monthly basis and review the efficiency
   of your SOs and report to RSM
9. 9. Co-ordinate with RSM and execute all the marketing and brand activities as per the agreed calendar in your territory
10. 10. Execute all market contact plans as agreed with the RSM and report periodically to the RSM/ GM-Sales
11. 11. Implement the agreed training calendar in your region
12. 12. Ensure that your team raises self and their distributor claims on time and you approve the same on time and forward them for authorization to your RSM
13. 13. Have a clear focus on Traditional Channels. to build Distribution, Visibility and volumes
14. 14. Regularly up-date your immediate supervisor on all market developments and opportunities
15. 15. Ensure that you maintain the budgeted manpower in your territory across the year
16. 16. Fill-up all the vacancies in your territory on time with the help of your RSM / GM-Sales and personnel department
17. 17. Attend to all issues whether it is a consumer complaints or trade related ones without any delay to maintain healthy hygiene in your territory
18. 18.. Conduct once in six-month distributor meeting to review business progress and build relationship
    

Preferred candidate profile

Education:(UG - Any Graduate - Any Specialization) AND (PG - MBA/PGDM)

KNOWLEDGE IN DEPTH:

• Team Management
• Strong understanding of FMCG Markets

Perks and benefits

• Best IN THE Industries

Best IN THE Industries