Sales Manager

Paras Dairy; Patna, Gorakhpur District, Lucknow; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Paras Dairy in Patna, Bihar is seeking a Sales Manager (Head) to drive milk sales across General Trade, Modern Trade, Institutional, and Key Accounts; develop partnerships with hotels, hospitals, schools and government establishments.

The role focuses on growing market share, expanding distributor networks, leading a state sales team, and delivering targets with strong ROI and profitability, while ensuring compliance and disciplined processes.

Qualifications

• 10 to 20 years of experience in Milk sales.
• Graduate, Postgraduate (Sales Domain Knowledge Preferable).
• Ability to understand business operations.
• Must have a positive attitude, and a growth mindset.

Responsibilities

• Achieve monthly, quarterly, and annual volume, revenue, and contribution targets.
• Grow market share and penetrate new markets; strengthen territories.
• Expand distributor network; improve outlet coverage and service levels; enhance distribution.
• Lead and develop the state sales team; set KPIs; coaching and field working.
• Strengthen distributor management systems; monitor secondary sales and productivity.
• Track competitor pricing, schemes, and market activity; provide insights; recommend actions.
• Execute trade schemes and promotions; improve branding and merchandising visibility.
• Manage the state sales budget; control trade spends; ensure collections and profitability.
• Build strong distributor and key-customer relationships; resolve channel grievances.
• Ensure compliance with policies, SOPs, legal requirements, and reporting standards.

Skills

Market expansion

Channel management

Team leadership

Education

Graduate

PostGraduate

Job description

Job Title: Sales Manager (Head) Location

Key Responsibilities

Achieve monthly, quarterly, and annual volume, revenue, and contribution targets; grow market share; penetrate new markets and strengthen existing territories.

Expand the distributor network; improve outlet coverage and service levels; enhance numeric and weighted distribution; optimize routes and beats.

Manage General Trade, Modern Trade, Institutional Sales, and Key Accounts; develop partnerships with hotels, restaurants, hospitals, educational institutes, and government establishments; protect distributor ROI and channel profitability.

Lead and develop the state sales team; set KPIs; conduct coaching and field working; drive performance management and succession planning.

Strengthen distributor management systems; monitor secondary sales and outlet productivity; improve sales-force productivity and coverage efficiency; build demand-generation and market-activation plans.

Track competitor pricing, schemes, and market activity; provide insights for decisions; recommend corrective actions to improve penetration.

Execute trade schemes and promotions; improve branding and merchandising visibility; evaluate activation effectiveness and ROI.

Manage the state sales budget; control trade spends and scheme investments; ensure collections and credit discipline; improve profitability and working capital.

Build strong distributor and key-customer relationships; resolve channel grievances; maintain high customer satisfaction.

Ensure compliance with company policies, SOPs, legal requirements, disciplined sales processes, and reporting standards.

Qualification: Industry Experience

10 to 20year of experience in Milk sales

Graduate ,PostGraduate (Sales Domain Knowledge Preferable)

Ability to understand business operations.

Most important: Must have a positive attitude, and a growth mindset.