Area Sales Manager - HoReCa

CCL Products (India) Limited; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

CCL Products (India) Limited seeks a results-driven HoReCa Sales Manager to own the HoReCa channel in the designated territory in India. You will build direct relationships with chefs, purchase managers, hotel chains, cafés, restaurants, and institutional clients, and lead field teams of Sales Officers and TSIs to accelerate growth.

In this role you will drive primary and secondary sales, manage collections, identify new opportunities, promote Continental product range, coordinate product

Responsibilities

• Handle and develop the HoReCa channel business for the assigned territory.
• Build and maintain direct relationships with key stakeholders, chefs, purchase managers, hotel chains, cafés, restaurants, and institutional clients.
• Set up and strengthen HoReCa infrastructure including distributor base, customer database, and sales processes.
• Lead and manage field teams comprising Sales Officers and TSIs.
• Drive primary sales, secondary sales, and collections as per business plans.
• Identify and develop new business opportunities and key accounts.
• Introduce and promote Continental product range to prospective clients.
• Plan product sampling activities, gather market feedback, and coordinate with internal teams for product improvements.
• Monitor and manage ROI for trade activities and customer investments.
• Ensure adherence to company flighting norms and commercial guidelines.
• Track market trends, competitor activities, and customer requirements to drive business expansion.

Job description

• Handle and develop the HoReCa channel business for the assigned territory.
• Build and maintain direct relationships with key stakeholders, chefs, purchase managers, hotel chains, cafés, restaurants, and institutional clients.
• Set up and strengthen HoReCa infrastructure including distributor base, customer database, and sales processes.
• Lead and manage field teams comprising Sales Officers and TSIs.
• Drive primary sales, secondary sales, and collections as per business plans.
• Identify and develop new business opportunities and key accounts.
• Introduce and promote Continental product range to prospective clients.
• Plan product sampling activities, gather market feedback, and coordinate with internal teams for product improvements.
• Monitor and manage ROI for trade activities and customer investments.
• Ensure adherence to company flighting norms and commercial guidelines.
• Track market trends, competitor activities, and customer requirements to drive business expansion.