Area Sales Manager (FMCG)- GT

Bisk Farm; Bilaspur; Hybrid; INR 800,000 - 1,300,000; Full time

Benefits offered by this job

Best-in-Industry Compensation & Be

Best-in-Industry Benefits

Job summary

Bisk Farm in Bilaspur is seeking an experienced Area Sales Manager to lead sales operations, strengthen distribution, and drive growth in FMCG General Trade. You will manage distributors and RDS, coach sales teams, and implement market development strategies to meet targets.

The role requires 8–10 years in FMCG General Trade, strong market knowledge, and proficiency with mobile-based sales applications.

Qualifications

• 8–10 years of FMCG General Trade experience
• Experience in distributor/RDS management and sales team handling
• Strong sales orientation with a track record of achieving targets
• Proficient with mobile-based sales applications

Responsibilities

• Identify, evaluate, appoint, and develop Distributors and RDS to strengthen distribution network
• Drive primary and secondary sales to achieve monthly, quarterly, and annual targets
• Lead, coach, and motivate Sales Officers to boost productivity and market coverage
• Maximise distribution width and depth for product availability and market penetration
• Identify and develop new markets and business opportunities in the territory
• Ensure strategy execution of sales policies, schemes and initiatives
• Monitor market trends, distributor performance and customer feedback
• Track team and territory performance and take corrective actions

Skills

General Trade FMCG

Distributor management

Team handling

Market development

Sales targets

Mobile sales apps

System-driven FMCG

Education

Graduate / Post Graduate

Tools

Mobile sales apps

Job description

Job Description

We are looking for an experienced and result-oriented Area Sales Manager (ASM) to lead sales operations, strengthen distribution, and drive business growth in the assigned territory.

The ideal candidate should have strong General Trade experience in FMCG, along with proven expertise in distributor management, team handling, market development, and sales target achievement.

Desired Profile

• Qualification: Graduate / Post Graduate Any Specialization
• Experience: 8–10 years of experience in FMCG General Trade, preferably in a similar role
• Strong knowledge of the assigned market/geography and local business environment
• Proven experience in Distributor / RDS management and Sales Team handling
• Strong sales orientation with a track record of achieving targets
• Computer literacy and experience with mobile-based sales applications are mandatory
• Candidates from system-driven FMCG organisations will be preferred

Key Roles & Responsibilities

• Distributor & RDS Appointment: Identify, evaluate, appoint, and develop Distributors and Retail Distribution Stockists (RDS) to strengthen the distribution network.
• Sales Target Achievement: Drive primary and secondary sales to consistently achieve monthly, quarterly, and annual business targets.
• Team Leadership: Lead, guide, coach, and motivate Sales Officers to improve productivity, market coverage, and field execution.
• Distribution Management: Drive both width and depth of distribution to maximise market penetration and ensure product availability.
• Market Development: Identify and develop new markets and business opportunities within the assigned territory.
• Strategy Execution: Ensure effective implementation of company sales strategies, policies, schemes, and business initiatives.
• Market & Competitor Insights: Monitor market trends, competitor activities, distributor performance, and customer feedback to identify growth opportunities.
• Performance Management: Track team and territory performance and take timely corrective actions to achieve business objectives.

Job Details

• Designation: Area Sales Manager (ASM)
• Location: Bilaspur, Chhatigarh
• Industry: FMCG / Food & Beverages
• Function: Sales / Business Development
• Experience: 8–10 Years

Perks & Benefits

• Best-in-Industry Compensation & Benefits