Area Sales Manager (Calcutta- 8-12L per annum)

Xolopak India Ltd; Kolkata District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading manufacturer of biodegradable products is seeking an Area Sales Manager in Kolkata District, India. The successful candidate will drive sales and brand presence in the territory focusing on tissue paper and disposable cutlery. Key responsibilities include delivering sales targets, expanding distribution, and developing relationships with trade partners. Applicants should have an MBA and 5–10 years of FMCG experience. Join a company dedicated to sustainability and growth.

Qualifications

• 5–10 years of experience in FMCG, hygiene products, or disposable cutlery.
• Proven ability to launch and scale new product categories.
• Experience managing seasonal demand cycles.

Responsibilities

• Drive sales targets for tissue paper and disposable cutlery.
• Expand distribution in urban and semi-urban markets.
• Develop and manage relationships with distributors and stockists.

Skills

Channel management

Distributor network expansion

Team leadership

Sales strategy

Negotiation

Education

MBA in Marketing, Sales or Business Management

Job description

This Job post is for our subsidiary company Pacqve

Company Description

Xolopak India Ltd. is a pioneer in manufacturing biodegradable and disposable products in India. Specializing in wooden cutlery, ice-cream sticks and spoons, paper bags, and bakery packaging products, Xolopak serves some of the largest brands in the Indian food, ice-cream, bakery, fashion, and retail industries. We are committed to providing sustainable and eco-friendly solutions to our prestigious customers.

Role Description

The Area Sales Manager will drive sales, distribution and brand presence in the assigned territory, with a special focus on tissue paper, disposable cutlery, dry fruits and allied FMCG categories. The role requires strong expertise in channel management, distributor network expansion and team leadership across General Trade, Modern Trade and HoReCa.

Key Responsibilities

Sales & Business Growth

• Deliver sales targets (volume, value, and market share) for tissue paper, disposable cutlery, dry fruits, and other product categories.
• Expand numeric & weighted distribution, ensuring product penetration across urban and semi-urban markets.
• Drive promotional campaigns, trade schemes, and seasonal sales plans (e.g., festive season for dry fruits).
• Develop and manage distributor/stockist networks for bulk and retail sales.
• Ensure ROI for trade partners with effective supply chain and stock management.
• Strengthen presence across GT, MT, and HoReCa channels with focus on institutional buyers, hotels, restaurants, caterers, and corporates.
• Manage and mentor Sales Officers / Territory Executives.
• Ensure effective market coverage through beat planning and performance monitoring.
• Drive productivity and motivation through structured sales reviews and training.

Market Development

• Tap new markets for institutional sales (GT, hotels, hospitals, cafeterias, corporates).
• Ensure planogram compliance, visibility, and merchandising in modern trade.
• Monitor competitor pricing, market activities, and emerging trends in hygiene products and dry fruits.

Operations & Reporting

• Ensure timely order booking, billing, and payment collection.
• Maintain hygiene in sales reporting – daily/weekly MIS, market intelligence, competition mapping.
• Adhere to company policies on credit, schemes, and trade promotions.
• In-depth knowledge of tissue paper, napkins, disposable cutlery, and dry fruits market dynamics.
• Hands-on experience in GT, MT & HoReCa.
• Strong negotiation, leadership, and communication skills.
• Ability to drive results in competitive FMCG categories.

Qualifications & Experience

• MBA in Marketing, Sales or Business Management.
• 5–10 years of experience in FMCG / Hygiene Products / Disposable Cutlery / Dry Fruits / Food & Beverages/Consumers Goods/Kitchen Appliances.
• Proven experience in launching & scaling new categories.
• Experience in handling festive/seasonal demand cycles (especially for dry fruits).