Area Sales Manager (ASM) – Wires and FMEG

Torrent Electricals Ltd; Vadodara; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Torrent Electricals Ltd is seeking an Area Sales Manager (ASM) for the Wires and FMEG segment in Vadodara, Gujarat. The ideal candidate will have over 10 years of experience in sales, a strong understanding of product knowledge, financial acumen, and excellent skills in customer relationship management. Responsibilities include strategic development for sales growth across B2B and B2C segments, managing market programs, and mentoring junior team members. A bachelor's degree is required, with a preference for a postgraduate degree in management.

Qualifications

• 10+ years in Wires/FMEG Sales.
• Bachelor's degree in any discipline; Postgraduate in Management preferred.

Responsibilities

• Develop strategies to grow wires and FMEG categories.
• Drive sales across B2B & B2C segments.
• Monitor attrition and support recruitment of Territory Managers.

Skills

Product Knowledge

Financial Acumen

Customer Relationship Management

Problem Solving

Negotiation

Mentorship

Education

Bachelor's degree

MBA/PGDM/PGP

Job description

Area Sales Manager (ASM) – Wires and FMEG

Develop strategies and implement plans to grow wires and FMEG categories from ground-up, drive sales across B2B & B2C segments and achieve profitable growth in wires & FMEG business.

Key Responsibilities

Individual with strong Product Knowledge, Financial Acumen, Customer Relationship Management, Problem solving skills, Powerful Negotiator, growth vision, go-getter mindset, ability to collaborate and mentor junior team members.

Overall

• Responsible for top and bottom-line delivery for assigned geography.
• Responsible for driving market programs — trade schemes, influencer engagement, etc.; and market shares.
• Appointing the Distributors, and Sub Dealers/Retailers under Distributors.
• Responsible for ensuring trade discipline, mix delivery and distribution metrics.
• Lead territory teams and ensure market discipline, coverage norms and administration.
• Build steadfast relationships with trade, influencers, contractors, channel partners ensuring market discipline, coverage norms and administration.
• Coordinate with various stakeholders in supply chain and manage sales logistics.
• Monitor attrition and support in recruitment of Territory Managers (TM).

Experience and Qualification

• 10+ years in Wires/FMEG Sales
• Bachelor's degree – any discipline; Postgraduate in Management (MBA/PGDM/PGP) preferred

Reporting

State Manager - Sales

Industry Background

• Wires and wiring accessories (switches, switchgear)