Area Sales Manager - Wires & Cables

Sturlite India; Ernakulam; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Competitive salary with performance incentives

Career growth opportunities

Structured onboarding and training

Job summary

Sturlite India is looking for an Area Sales Manager in Ernakulam, Kerala, to drive sales growth within the assigned territory. The ideal candidate will have a strong dealer and distributor network and experience in channel sales.

Your responsibilities will include managing dealer relationships, achieving sales targets, and conducting promotional activities. Sturlite offers a competitive salary and career growth opportunities in a rapidly expanding organization.

Qualifications

• 58 years of experience in Wires & Cables, Electricals, Switchgear, or FMEG.
• Strong dealer and distributor network in the assigned territory.
• Experience in channel sales, territory management, and business development.
• Ability to achieve sales targets and manage collections.
• Willingness to travel extensively within the territory.

Responsibilities

• Drive primary and secondary sales to achieve monthly and quarterly targets.
• Appoint and develop new dealers and distributors in the assigned territory.
• Build strong relationships with dealers, retailers, electricians, contractors, and influencers.
• Conduct dealer meets, electrician meets, product demonstrations, and promotional activities.
• Monitor competitor activities, pricing, and market trends.

Skills

Dealer and distributor management

Sales target achievement

Communication skills

Negotiation skills

Market execution

Job description

Area Sales Manager (ASM)

Wires & Cables

Field Sales | Channel Sales | Territory Management

AT A GLANCE

Function

Sales

Level

Area Sales Manager (ASM)

Hq

Assigned Territory (Karnataka / Other States)

Reporting To

State Head

Channel

Dealer + Distributor + Retail + Project

Experience

58 years in Wires & Cables / Electrical / FMEG

About Sturlite

Sturlite Electric Private Limited is a fast-growing FMEG company headquartered in Bengaluru, with a strong presence across India. Our portfolio includes Wires & Cables (Voltedge), Professional Lighting, Switches, Solar (Zeovolt), and Wellness. We are expanding our Wires & Cables business and are looking for dynamic sales professionals to strengthen our channel network and drive business growth.

THE ROLE

As an Area Sales Manager, you will be responsible for driving sales growth within the assigned territory through dealer and distributor management, new channel development, and strong market execution. You will work closely with the State Head to achieve business objectives and strengthen Sturlite's market presence.

Key Responsibilities

• Drive primary and secondary sales to achieve monthly and quarterly targets.
• Appoint and develop new dealers and distributors in the assigned territory.
• Build strong relationships with dealers, retailers, electricians, contractors, and influencers.
• Increase product availability, visibility, and market penetration.
• Conduct dealer meets, electrician meets, product demonstrations, and promotional activities.
• Monitor competitor activities, pricing, and market trends.
• Ensure timely collections and maintain healthy channel relationships.
• Prepare beat plans, market reports, and sales MIS.
• Support project business by coordinating with builders, consultants, and contractors.

What We Are Looking For

• 58 years of experience in Wires & Cables, Electricals, Switchgear, or FMEG.
• Strong dealer and distributor network in the assigned territory.
• Experience in channel sales, territory management, and business development.
• Ability to achieve sales targets and manage collections.
• Good communication, negotiation, and relationship management skills.
• Willingness to travel extensively within the territory.

Preferred Companies

• Polycab
• KEI Industries
• RR Kabel
• Finolex Cables
• Havells
• V-Guard
• Apar Industries
• Universal Cables
• Plaza Cables
• or similar Electrical/FMEG companies.

What Sturlite Offers

• Competitive salary with performance incentives.
• Career growth opportunities within a rapidly expanding organization.
• Structured onboarding, product training, and continuous learning.
• Opportunity to build and grow the business in a high-growth category.