Area Sales Manager (ASM)- AV Sales (General Trade)

Luxury Personified Llp

Nagpur District, Pune District

On-site

INR 700,000 - 1,100,000

Full time

14 days+

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Job summary

Luxury Personified LLP is seeking an Area Sales Manager (AV Sales) for the General Trade channel in Nagpur and Pune. The role focuses on building dealer networks, achieving sales targets, and strengthening brand presence for premium AV products.

Ideal candidates have 4–8 years of AV/consumer electronics sales experience, strong GT operations, and proven relationship management skills. Location-based role across Nagpur & Pune with incentive opportunities.

Qualifications

Graduate/Postgraduate in Business Administration, Marketing, or related field.
4–8 years of experience in AV, consumer electronics, premium AV, or allied industries.
Strong GT sales operations and channel management experience.
Experience handling dealer/distributor networks in Hyderabad and Telangana market preferred.

Responsibilities

Drive sales and achieve monthly, quarterly, and annual targets for the assigned territory.
Develop and manage the GT channel network across Nagpur and Pune region.
Appoint new dealers/distributors and maintain relationships with channel partners.
Ensure availability and visibility of products at retail counters.
Conduct regular market visits to monitor competition, pricing, and trends.
Execute promotional activities and brand campaigns with marketing.
Monitor secondary sales, stock movement, and inventory planning with distributors.
Provide product training and sales support to dealers and retailer staff.
Prepare sales reports, market feedback, and forecasting for management review.
Ensure timely collections and healthy operations within the territory.
Coordinate with internal teams for orders, logistics, and after-sales support.

Skills

Channel Sales

Dealer Management

Business Development

AV Sales

Retail Expansion

Distributor Management

Market Analysis

Target Achievement

Relationship Management

Education

Graduate/Postgraduate in Business Administration, Marketing, or related field

Tools

MS Office

Job description

Job Description

Area Sales Manager (ASM) AV Sales (General Trade)

Location: Nagpur & Pune

Company: Luxury Personified LLP

About the Company

Luxury Personified LLP is a leading distributor of premium and luxury consumer electronics and lifestyle brands in India. The company represents globally renowned brands across audio, video, personal electronics, and smart lifestyle categories through an extensive retail and distribution network.

Position Overview

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) AV Sales to drive business growth in the General Trade (GT) channel across the Nagpur and Pune region. The candidate will be responsible for developing the dealer network, achieving sales targets, increasing market penetration, and strengthening brand presence for premium audio-video products.

Key Responsibilities

Drive sales and achieve monthly, quarterly, and annual business targets for the assigned territory.
Develop and manage the General Trade (GT) channel network across Hyderabad and surrounding markets.
Appoint new dealers/distributors and maintain strong relationships with existing channel partners.
Ensure availability and visibility of products at retail counters.
Conduct regular market visits to monitor competition, pricing, and market trends.
Execute promotional activities and brand campaigns in coordination with the marketing team.
Monitor secondary sales, stock movement, and inventory planning with distributors.
Provide product training and sales support to dealers and retailer staff.
Prepare sales reports, market feedback, and forecasting for management review.
Ensure timely collections and maintain healthy business operations within the territory.
Coordinate with internal teams for order processing, logistics, and after-sales support.

Desired Candidate Profile

Graduate/Postgraduate in Business Administration, Marketing, or related field.
4-8 years of experience in AV, consumer electronics, premium audio/video, or allied industries.
Strong understanding of General Trade (GT) sales operations and channel management.
Experience handling dealer/distributor networks in Hyderabad and Telangana market preferred.
Excellent communication, negotiation, and relationship management skills.
Self-motivated, target-driven, and capable of working independently.
Proficiency in MS Office and sales reporting tools.

Preferred Industry Background