Senior Area Sales Manager

Adler Talent Solutions; Indore District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Adler Talent Solutions in Indore, India, is seeking an experienced FMCG sales leader to manage a territory and deliver targets. The role requires leading a field sales team (ASM, SO, Senior Sales Executives) and expanding the distributor network across General Trade.

You will drive primary and secondary sales, ensure retail coverage, coach the team, and analyze market data to identify growth opportunities. Travel within the territory is expected to support market expansion and scheme execution.

Qualifications

• MBA/PGDM in Sales & Marketing is preferred.
• 8+ years of experience in FMCG sales.
• Experience in General Trade & distributor management.
• Experience handling large territories or multiple districts.
• Experience managing field sales teams (ASM/SO/Sr. Sales Executives).

Responsibilities

• Manage sales and business operations for the assigned area and achieve sales targets.
• Lead and manage a team comprising ASM, SO and Senior Sales Executives.
• Develop and strengthen distributor/dealer network to increase market reach.
• Drive primary and secondary sales, distribution, outlet coverage and market penetration.
• Identify opportunities for new distributor appointments and territory expansion.
• Maintain relationships with distributors, wholesalers and retailers.
• Monitor distributor stock, sales, collections, schemes and performance.
• Plan market visits, sales campaigns, promotions and product visibility.
• Track competitor activities, pricing, schemes and market trends.
• Set team targets, review performance and coach the sales team to achieve business objectives.
• Analyze sales reports and identify gaps and growth opportunities.
• Ensure execution of company sales strategies and trade schemes.

Skills

FMCG sales

General trade

Distributor management

Team leadership

Market expansion

Negotiation

Analytical skills

Education

Graduate

MBA/PGDM in Sales & Marketing

Job description

Key Responsibilities

• Manage sales and business operations for the assigned area/territory and achieve sales targets.
• Lead and manage a team of ASM, SO and Senior Sales Executives.
• Develop and strengthen the distributor/dealer network to increase market reach.
• Drive primary & secondary sales, distribution, outlet coverage and market penetration.
• Identify opportunities for new distributor appointments and territory expansion.
• Maintain strong relationships with distributors, wholesalers and retailers.
• Monitor distributor stock, sales, collections, schemes and overall performance.
• Plan and execute market visits, sales campaigns, promotions and product visibility initiatives.
• Track competitor activities, pricing, schemes and market trends.
• Set team targets, review performance and coach the sales team to achieve business objectives.
• Analyse sales reports and identify gaps and growth opportunities.
• Ensure effective execution of company sales strategies and trade schemes.

Desired Candidate Profile

• Graduate; MBA/PGDM in Sales & Marketing preferred.
• 812 years of experience in FMCG Sales, preferably in Tea, Beverages, Food, Dairy or related categories.
• Strong experience in General Trade and Distributor Management.
• Experience handling large territories/areas or multiple districts.
• Proven experience managing a field sales team including ASM/SO/Sr. Sales Executives.
• Strong understanding of distribution, secondary sales, retail coverage and market expansion.
• Good leadership, communication, negotiation and analytical skills.
• Willingness to travel extensively within the assigned territory.