Area Sales Manager

Tyaani Jewellery; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Tyaani Jewellery seeks a regional leader to drive sales targets and elevate store performance across Maharashtra and Mumbai. The role focuses on luxury customer experience, governance, and operational excellence across multiple stores.

You will lead Store Managers, build capability, manage inventory health, and ensure compliance while traveling as required to meet business goals. Experience in jewellery or luxury brands is essential.

Qualifications

• Bachelor's degree in Business, Marketing, or related field; MBA preferred.
• 5–10 years of experience in retail sales and operations.
• Experience in jewellery, luxury retail, fashion, or lifestyle brands.
• Willingness to travel extensively as required.

Responsibilities

• Drive regional sales targets across the region and monitor store productivity.
• Standardize operational processes across locations and conduct audits.
• Ensure luxury, premium customer experience; monitor CSAT and NPS.
• Lead, coach and mentor Store Managers; conduct regular business reviews.
• Monitor inventory health and coordinate with merchandising and supply chain.
• Ensure compliance, risk management and zero-loss culture through audits.

Education

Bachelor's degree in Business, Marketing, or related field (MBA preferred)

Job description

Key Responsibilities

1. Business Performance

• Drive monthly, quarterly and annual sales targets across the region.
• Monitor store-wise sales productivity and profitability.
• Analyze key business metrics and identify opportunities for growth.
• Develop action plans for underperforming stores.
• Improve conversion, average bill value (ABV), average transaction value (ATV), units per bill (UPB), and customer acquisition.
• Ensure achievement of revenue, margin and productivity goals

2.Retail Operations Excellence

• Standardize operational processes across locations.
• Conduct periodic operational audits.
• Ensure adherence to SOPs and operational controls.
• Improve operational efficiency and reduce process gaps.

3.Luxury Customer Experience

• Ensure consistent premium customer experience across all stores.
• Monitor customer feedback, NPS and service quality.
• Conduct surprise store visits and customer journey audits.
• Ensure complaint resolution within defined timelines.
• Drive relationship selling and repeat customer business.

4.Team Leadership & Capability Building

• Lead, coach and mentor Store Managers.
• Conduct regular business reviews with store leadership.
• Build succession plans for key retail positions.
• Identify training needs and coordinate learning interventions.
• Ensure performance management processes are completed on time.

5. Inventory & Stock Management

• Monitor inventory health across stores.
• Ensure stock availability aligned with business demand.
• Ensure accurate stock audits and physical verification.
• Coordinate with Merchandising and Supply Chain teams.

6. Compliance & Risk Management

• Ensure compliance with company policies and SOPs.
• Monitor security standards for high-value jewellery.
• Ensure adherence to statutory and regulatory requirements.
• Ensure cash handling and billing compliance.
• Drive zero-loss culture through regular audits.

Key Performance Indicators (KPIs)

• Regional Sales Achievement (%)
• Like-to-Like Growth
• Store Productivity
• Sales per Square Foot
• Conversion Rate
• Customer Satisfaction (CSAT)
• Net Promoter Score (NPS)
• Repeat Purchase %
• Complaint Resolution TAT
• CRM Customer Engagement
• Store Audit Scores
• SOP Compliance
• Inventory Accuracy
• Shrinkage %

Qualifications & Experience

• Bachelors degree in Business, Marketing, or related field (MBA preferred).
• 5-10 years of experience in retail sales and operations
• Experience in jewellery, luxury retail, fashion, or lifestyle brands.
• Willingness to travel extensively as required.