Area Sales Manager

Make Your Own Perfume; Delhi; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

PF

Overtime Allowance

Health Insurance

Job summary

Make Your Own Perfume in Delhi is seeking a dynamic Retail Operations Manager to lead sales, staffing, inventory control and process adherence across outlets, while ensuring smooth day‑to‑day operations with the store team.

The role focuses on executing sales strategies, managing KPI targets, coordinating with mall and HO teams, driving marketing activities, supervising training, audits, discipline, and customer service to boost brand recall and store performance.

Qualifications

• Excellent communication skills and passion towards sales.
• Ability to communicate in multiple languages.

Responsibilities

• Meet monthly sales targets for region and outlets.
• Maintain adequate staffing for operational outlets.
• Coordinate with Store Manager on day-to-day operations.
• Ensure stock accuracy and inventory control.
• Enforce SOP adherence and store etiquette.
• Manage customer escalations and ensure satisfaction.
• Develop relationships with mall and HO teams and report engagements.
• Plan and execute sales and marketing initiatives at outlets.

Skills

Sales experience

Communication skills

Multilingual

Education

Graduation

Job description

Responsibilities

• Sales
  • Ensure Region attain monthly sales targets (Level 3).
  • Ensure outlets attain monthly sales targets (Level 3).
  • Ensure outlets attain daily sales targets.
  • Coordinate with Store Manager on Store day-to-day operations.
  • Product and Process knowledge.
• Staffing
  • Maintain adequate staffing for operational outlets.
  • Hiring of sales team for new outlets.
  • Monitoring and evaluation of sales team.
• Inventory
  • Ensure that the store maintain adequate stock requirements.
  • Ensure the system stock and physical stock at the store are the same.
• Process Adherence
  • Evaluate adherence to SOP of sales team
  • Ensure adherence to Store etiquette and at store timing.
  • Ensure compliance to all company policy
• Customer Service
  • Manage and resolve escalations effectively.
  • Ensuring high level of customer satisfaction.
• Stakeholder Management
  • Manage relationships with mall team.
  • Manage relationships HO team.
  • Manage relationships with sales team.
  • Report all mall team stakeholder engagement in Sales and Marketing App.
• Marketing
  • Manage and implement sales & marketing strategies.
  • Support store managers in Sales strategy execution.
  • Provide inputs for growing brand recall.
  • Report all Competitor data in Market Insights. (By 5th of every month).
  • Cross branding and promotion.
  • Plan and execute promotional activities at outlet.
• Business Development
  • Identify pipeline of potential outlets.
• PIP
  • Management of employee in PIP

Requirements

Key Task

• Sales
• Submission of monthly visit plan (By 5th of every month)
• Submission of Weekly field visit plan (Before Friday)
• Monitoring store cleanliness and staff grooming.
• Bill Reopen and Discount Approval.
• Inventory
• Bottle Stock Audit: Once in 2 weeks
• Package Full Stock Audit: Once in a month.
• Perfume Stock Audit: Once in 2 weeks.
• For Airport ASM : All audits Once in a month.
• Process Adherence
• Store Evaluation - Once every month for all stores.
• Training and Evaluation
• Employee Evaluation: Once every quarter for all Perfume Consultants.
• Employee Evaluation: Once every month for all Store Managers and Floating Staff.
• Employee Evaluation: For every trainee before onboarding.
• Co ordinate for Execution of trainings initiated from Training department.
• Marketing
• Identify potential marketing activities every month.
• All marketing plan needs to be reported in the Sales and Marketing app.
• Compliance
• Monitor store camera – Daily
• Monitor staff uniform – Daily
• Execution of disciplinary measures for sales team.
• Operation
• Monitoring of stock audit and store cash.
• Co-ordinate with BD team for store maintenance

Qualification

• Preferably graduates with 5 year experience in retail sales with any B2C brands with minimum 2 years in a team handling role.
• Candidates with excellent communication skill and with passion towards sales
• Candidates must be able to communicate in multiple languages.

Benefits

• PF
• Overtime AllowanceHealth Insurance