Area Sales Manager

Bajaj Housing Finance Limited; Lucknow; On-site; INR 600,000 - 900,000; Full time

Job summary

Bajaj Housing Finance Limited (BHFL) is recruiting an Area Sales Manager for Lucknow to lead regional sales operations across home loans, loans against property, and other housing finance products. You will develop regional sales strategies, onboard and manage channel partners, and maintain strong relationships with customers.

The role requires proven sales leadership, strong negotiation and CRM/MS Office skills, and willingness to travel within the Lucknow region.

Qualifications

• Demonstrated skills in sales management, territory planning, and target achievement, preferably in housing finance or financial services.
• Strong business development and relationship management skills, with experience working with channel partners, developers, and corporate clients.
• Proficiency in customer needs assessment, consulting-based selling, and negotiation to close complex deals.
• Ability to analyze market trends, competition, and portfolio performance to develop effective sales strategies and action plans.
• Effective communication and interpersonal skills, with the ability to collaborate with internal teams and engage diverse customer segments.
• Experience leading and coaching sales teams, including performance monitoring and capability building.
• Comfort with using CRM systems, MS Office (Excel, PowerPoint, Word), and digital tools for reporting and pipeline management.
• Prior NBFC/banking/housing finance exposure in regional sales is beneficial.
• Willingness to travel within the Lucknow region and surrounding markets.

Responsibilities

• Develop and implement regional sales strategies to drive growth for home loans and housing finance products.
• Identify, onboard, and manage channel partners; build strong relationships with developers and corporate clients.
• Monitor sales performance, ensure policy/regulatory compliance, and provide regular reports/forecasts to leadership.
• Lead and mentor a local sales team; coordinate with cross-functional teams on initiatives and promotions.
• Represent BHFL in local market activities and promotional campaigns.

Skills

Sales management

Territory planning

Target achievement

Channel partnerships

Negotiation

CRM systems

Communication

Team coaching

Market analysis

Customer relationship

Education

Bachelor’s degree in Business/Finance/Marketing

MBA or equivalent postgraduate qualification

Tools

CRM software

MS Office

Job description

Company Description

Bajaj Housing Finance Limited (BHFL), an ‘Upper-Layer NBFC’ as classified by the Reserve Bank of India, is a subsidiary of Bajaj Finance Limited, one of India’s most diversified non-banking financial companies serving over 128 million customers nationwide. Headquartered in Pune, BHFL provides financing solutions to individuals and businesses for the purchase and renovation of homes and commercial spaces. The company also offers loans against property for personal and business needs, including working capital for expansion. In addition, BHFL supports developers involved in residential and commercial construction and offers lease rental discounting to developers and high-net-worth individuals. The company holds AAA/Stable long-term and A1+ short-term credit ratings from CRISIL and India Ratings, reflecting strong financial stability and market credibility.

Role Description

This is a full-time, on-site Area Sales Manager role based in Lucknow. The Area Sales Manager will be responsible for managing sales operations within the assigned territory, driving business growth for home loans, loans against property, and other housing finance products. The role includes developing and executing regional sales strategies, identifying and onboarding new channel partners, and maintaining strong relationships with existing partners and customers. The Area Sales Manager will monitor sales performance, ensure compliance with company policies and regulatory requirements, and provide regular reports and forecasts to leadership. The role also involves leading and mentoring a local sales team, coordinating with cross-functional teams, and representing BHFL in local market initiatives and promotional activities.

Qualifications

• Demonstrated skills in sales management, territory planning, and target achievement, preferably in housing finance or financial services.
• Strong business development and relationship management skills, with experience working with channel partners, developers, and corporate clients.
• Proficiency in customer needs assessment, consulting-based selling, and negotiation to close complex deals.
• Ability to analyze market trends, competition, and portfolio performance to develop effective sales strategies and action plans.
• Effective communication and interpersonal skills, with the ability to collaborate with internal teams and engage diverse customer segments.
• Experience leading and coaching sales teams, including performance monitoring and capability building.
• Comfort with using CRM systems, MS Office (Excel, PowerPoint, Word), and digital tools for reporting and pipeline management.
• Bachelor’s degree in Business, Finance, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Prior experience in NBFCs, banks, or housing finance companies in a similar regional/area sales role is highly beneficial.
• Willingness to travel within the Lucknow region and surrounding markets as required for business development.