area sales manager

Evarastaffing; Kolkata District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Y Equipment Services Pvt Ltd in Kolkata, West Bengal, seeks an Area Sales Manager to lead B2B field sales across construction equipment and scaffolding, overseeing territory performance and major accounts.

You will conduct regular field visits, pursue new business with tier-2/3 markets, and collaborate across teams to ensure on-time delivery and customer satisfaction. Extensive travel (70-80%) is expected.

Qualifications

• 5–9 years of proven experience in B2B field sales, preferably in construction equipment/scaffolding
• Willingness to travel extensively (70–80%) across assigned territory
• Proven ability to hunt new business and manage a mix of new/existing accounts

Responsibilities

• Manage end-to-end sales activities and revenue performance for the assigned territory
• Conduct regular field sales visits and proactively develop new business opportunities in the B2B segment
• Identify and pursue new construction and industrial project leads across tier-2 and tier-3 markets
• Manage a portfolio of 4–5 key accounts within the territory
• Maintain a minimum of 10 new site or prospect visits per week to ensure robust pipeline generation
• Drive new site onboarding, contract execution, and timely follow-up on collections
• Build and sustain long-term relationships with decision-makers at contractor firms, EPCs, and project owners
• Achieve quarterly and annual targets for revenue, new business acquisition, and receivables
• Track and report on belt revenue and key account revenue for strategic insights
• Maintain CRM data integrity and collaborate with internal teams for seamless delivery

Skills

B2B sales

Territory management

Key accounts

CRM tools

Negotiation

Tools

Salesforce

Zoho

Job description

About Company

Y Equipment Services Pvt Ltd is a leading provider of smart, safe, and efficient scaffolding solutions for construction and industrial projects across India. As an Area Sales Manager, you will drive B2B field sales, territory management, and key account management within the construction equipment and scaffolding verticals - playing a pivotal role in expanding our market footprint and delivering sustainable growth.

Key Responsibilities

• Manage end-to-end sales activities and revenue performance for the assigned territory
• Conduct regular field sales visits and proactively develop new business opportunities in the B2B segment
• Identify and pursue new construction and industrial project leads across tier-2 and tier-3 markets
• Manage a portfolio of 4-5 key accounts within the territory, ensuring high retention and upsell potential
• Maintain a minimum of 10 new site or prospect visits per week to ensure robust pipeline generation
• Drive new site onboarding, contract execution, and timely follow-up on collections
• Build and sustain long-term relationships with decision-makers at contractor firms, EPCs, and project owners
• Achieve quarterly and annual targets for revenue, new business acquisition, and receivables
• Track and report on belt revenue (recurring revenue from repeat sites) and key account revenue separately for strategic insights
• Maintain CRM data integrity, manage the sales pipeline, and submit detailed weekly activity and performance reports
• Collaborate with internal teams (operations, logistics, finance) to ensure seamless delivery and customer satisfaction

Candidate Profile

• 5 to 9 years of proven experience in B2B field sales, preferably within construction equipment, scaffolding, or industrial solutions
• Strong track record in hunting new business and converting prospects into revenue-generating accounts
• Hands-on experience in territory management and managing a mix of new and existing accounts
• Familiarity with construction site dynamics, safety protocols, and project timelines
• Proven ability to handle complex commercial negotiations and close high-value deals
• Excellent communication, presentation, and interpersonal skills
• Willingness to travel extensively (70-80% on-road) within the assigned territory
• Proficiency in CRM tools (e.g., Salesforce, Zoho) and digital reporting platforms

Pre-Hiring Requirements

• Valid driving license and personal vehicle (as required for territory coverage)
• Android smartphone (minimum Android 10) for CRM access, GPS tracking, and reporting
• Personal Protective Equipment (PPE) compliant with site safety norms (hard hat, high-vis vest, safety shoes)

Employment Type

Full Time Permanent

This is an Individual Contributor role with no direct team management responsibility.

Skills

construction equipment,b2b,revenue,construction,android,sales