Area Sales Manager

Fresca Foods, Inc.; Basti; Sur place; INR 900 000 - 1 300 000; Plein temps

Avantages offerts par ce poste

Best IN THE Industries

Résumé du poste

Fresca Foods, Inc. is seeking a Regional Sales Manager to drive coverage and distribution in the assigned territory. You will execute the sales calendar, appoint distributors and ensure timely reporting and reviews with the RSM.

You will lead a team of Area Sales Officers/Executives, align with marketing plans, and push primary and secondary targets through structured PJPs, while maintaining strong relationships with distributors and customers.

Qualifications

• UG degree in any discipline.
• MBA/PGDM preferred.
• Experience in FMCG sales is preferred.

Responsabilités

• Appoint town-wise distributors, stockists and super stockists.
• Achieve primary and secondary targets town-wise and market-wise.
• Establish coverage, distribution and display objectives for sales officers.
• Set PJPs for all sales officers.
• Break objectives month-wise, week-wise and day-wise with reporting.
• Conduct weekly and monthly reviews to assess performance of SOs.
• Coordinate with RSM to execute marketing and brand activities in the territory.
• Implement training calendar in the region.
• Handle distributor claims and approvals in a timely manner.
• Maintain manpower budgets and fill vacancies with RSM/HR support.
• Address consumer and trade issues promptly to maintain territory hygiene.
• Conduct distributor meetings every six months to review progress.

Connaissances

Leadership

Communication

Strategic sales planning

Adaptability

Relationship building

Negotiation

Analytical thinking

Problem solving

Formation

MBA/PGDM

Any Graduate

Description du poste

Role & Responsibilities

Job Description

DEPARTMENT: Beverage Sales

REPORTING:-
FUNCTIONAL : RSM
ADMINISTRATIVE : RSM

REPORTEES:-
DIRECT: Area Sales Officers / Area sales executive

KEY SKILS:

Leadership, Communication, Strategic Sales Planning, Adaptability and resilience, Building relationships, Negotiation, Analytical and problem-solving, Customer relationship management

CO-ORDINATES WITH: DISTRIBUTORS, SUPER STOCKIEST.

JOB PURPOSE: Execute coverage and distribution plans for his territory. Drive execution of the sales and distribution calendar and agenda daily, weekly, monthly

Responsibilities:

1. 1. Appointment of town wise/area wise distributors / stockiest / super stockiest.
2. 2. Achievement Primary and Secondary Targets town wise and market wise as per the PJPs of all Sales Officer
3. 3. Under the guidance of RSM - establish coverage, distribution and display objectives for all the sales officers - distributor wise
4. 4. Establish PJPs for all the sales officers
5. 5. Establish primary and secondary targets - town wise and market wise as per the PJPs of all sales officers
6. 6. Appoint all the agreed number of distributors and distributor salesmen to achieve sales, coverage and distribution objectives. Refer to induction manual for the profile of distributors to be appointed
7. 7. Break their objectives - month wise, weekly and day wise and strictly follow the system of reporting accordingly
8. 8. Conduct review meetings on weekly and monthly basis and review the efficiency
   of your SOs and report to RSM
9. 9. Co-ordinate with RSM and execute all the marketing and brand activities as per the agreed calendar in your territory
10. 10. Execute all market contact plans as agreed with the RSM and report periodically to the RSM/ GM-Sales
11. 11. Implement the agreed training calendar in your region
12. 12. Ensure that your team raises self and their distributor claims on time and you approve the same on time and forward them for authorization to your RSM
13. 13. Have a clear focus on Traditional Channels. to build Distribution, Visibility and volumes
14. 14. Regularly up-date your immediate supervisor on all market developments and opportunities
15. 15. Ensure that you maintain the budgeted manpower in your territory across the year
16. 16. Fill-up all the vacancies in your territory on time with the help of your RSM / GM-Sales and personnel department
17. 17. Attend to all issues whether it is a consumer complaints or trade related ones without any delay to maintain healthy hygiene in your territory
18. 18.. Conduct once in six-month distributor meeting to review business progress and build relationship
    

Preferred candidate profile

Education:(UG - Any Graduate - Any Specialization) AND (PG - MBA/PGDM)

KNOWLEDGE IN DEPTH:

• Team Management
• Strong understanding of FMCG Markets

Perks and benefits

• Best IN THE Industries

Best IN THE Industries