Area Sales Manager

Esprit Stones Ltd.; Dehradun, Chennai District, Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Esprit Stones Ltd. in Dehradun is seeking a dynamic sales professional to drive secondary sales and market expansion for engineered quartz surfaces and luxury interior products.

You will develop stockists, dealers, and project pipelines while engaging architects, designers, builders, and end customers to influence product specifications. The ideal candidate will possess 4+ years in sales within building materials or allied architectural products, with a strong network across architects and

Qualifications

• Minimum 4 years of proven sales and business development experience in building materials or allied architectural products.
• Experience in marble/quartz/tiles or related interior products is preferred.
• Strong network with architects, interior designers, builders and dealers in the assigned region.
• Willingness to travel frequently across the territory.
• Excellent communication, negotiation and relationship management skills.

Responsibilities

• Drive secondary sales, business development, market expansion, and revenue growth across the designated region for engineered quartz surfaces and luxury interior product lines.
• Manage and develop stockists, dealers, distributors, and sub-dealer networks to strengthen market presence.
• Identify and track residential, commercial, and standalone projects and build a strong project sales pipeline.
• Engage with architects, interior designers, builders, contractors, and end customers to drive product specification.
• Conduct market visits to drive product offtake, display, and brand visibility.
• Develop and maintain relationships with stockists, dealers, architects, influencers, contractors, builders, and other key stakeholders.
• Drive channel development, demand generation, local marketing activities, product launches, and industry engagement.
• Handle pricing discussions, negotiations, project closures, and payment coordination.
• Monitor competitor activity and market trends to support regional sales strategy.
• Maintain accurate sales, project, sampling, visits, and pipeline data in CRM.
• Resolve customer concerns promptly to ensure satisfaction and repeat business.

Skills

Secondary sales

Channel development

Project sales

Specification selling

B2B sales

Business development

Key account management

Pricing & negotiation

Relationship management

Education

Bachelor's degree in Business/Marketing/Sales

MBA

Job description

Role & Responsibilities

• Drive secondary sales, business development, market expansion, and revenue growth across the designated region for engineered quartz surfaces and luxury interior product lines.
• Manage and develop stockists, dealers, distributors, and sub-dealer networks to strengthen market presence and retail/project footprints.
• Identify and track residential, commercial, and standalone projects and build a strong project sales pipeline.
• Engage with architects, interior designers, builders, contractors, and end customers to drive product specification and influence buying decisions.
• Conduct regular market and secondary-counter visits to drive product offtake, ensure proper product display, sample presentation, and brand visibility.
• Develop and maintain strong relationships with stockists, dealers, architects, influencers, contractors, builders, and other key stakeholders.
• Drive channel development, demand generation, local marketing activities, product launches, and industry engagement programs.
• Handle pricing discussions, negotiations, project closures, payment collection, and coordination with internal teams.
• Monitor competitor activity, market trends, customer requirements, and emerging design demands to support regional sales strategy.
• Maintain accurate sales, project, sampling, visit, and pipeline data in CRM and ensure timely reporting to management.
• Ensure timely resolution of customer concerns and service issues to drive customer satisfaction and repeat business.

Preferred Candidate Profile

• Experience: Minimum 4 years of proven sales and business development experience, preferably within Building Materials, Marble, Quartz/Natural Stones, Ceramic Tiles, Sanitaryware, Interior Surfaces, or allied architectural products.
• Industry Experience: Candidates with experience in marble, quartz, tiles, ceramics, sanitaryware, building materials, interior products, or related architectural products will be preferred.
• Network: Strong connections with architects, interior designers, builders, contractors, real estate developers, dealers, stockists, and distribution channels within the assigned region.
• Skills: Strong expertise in secondary sales, channel development, project sales, specification selling, B2B sales, business development, key account management, pricing & negotiation, and relationship management.
• Market Knowledge: Good understanding of regional market dynamics, competitor activity, customer requirements, and building-material/interior-product trends.
• Education: Bachelors degree in Business, Marketing, Sales, or a related field. MBA preferred.
• Mobility: Willingness to travel frequently throughout the assigned territory.
• Personal Attributes: Result-oriented, customer-centric, proactive, self-motivated, good communication and negotiation skills, strong follow-up capability, problem-solving mindset, market awareness, and business acumen.