Area Sales Manager

Gokul Snacks; Chhota Udaipur, Dahod, Anand; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Gokul Snacks is seeking a result-oriented sales leader to drive the company’s distribution strategy across a defined geography in India. You will design and implement sales plans through distributors and retailers, build a high-performance field force, and ensure revenue targets align with forecasts.

You will manage channel partner relationships, train the sales team on CRM and ERP tools, and coordinate with cross-functional teams to optimize market share and profitability.

Qualifications

• Experience implementing sales plans and market intelligence to grow market share.
• Ability to manage distributors and retailers for smooth operations.
• Experience updating leaders on targets and expansion plans.
• Ability to communicate distributor plans to drive growth.

Responsibilities

• Implement sales plans, market intelligence, strategies and policies to grow market share.
• Policy guidance for distributors and retailers to ensure smooth operations.
• Provide updates on targets and expansion projects to senior team.
• Create distributor plans aimed at exceeding growth targets.
• Drive revenue, reach, profitability, and distributor expansion.
• Foster brand advocacy among distributors/retailers and resolve complaints with data-driven fixes.
• Coordinate business plans with the sales team.

Skills

CRM software

Sales leadership

Channel management

Distributor & Retailer management

ERP systems

Tools

Sales Force

ERP

Job description

Job Purpose/Objective:

The position will serve the defined geography and will be the key enabler in designing and implementing company sales strategy through distributors and retailers in alignment of companys targets and forecasts. He will create and nurture high performance sales force and lead them to generate hit revenue forecasts and meet customer needs through a vibrant distribution channel system that results into achievement of organizational objectives.

Roles and Responsibilities

Business Driven:

• Implement sales plan, market intelligence system, strategies and policies with a view to increase/sustain market share and profitability in keeping mind the competitions activities, demand-supply scenario and regulatory issues.


• Implement policies and guidelines for smooth functioning and satisfaction of channel partners like Distributors and Retailers.


• To provide Superiors/Sales Team on updates regarding sales targets and projects (existing & new expansion plans).


• To create and communicate distributor plan which earns reputation for exceeding growth charts.


• Achieve Targets for Revenue, Reach, Profitability and New Distributor Expansions.


• Drive customer (distributors/retailers) advocacy for the brand.


• Resolve customer complaints in coordination with Team by investigating problems, developing solutions and suggesting management w.r.t key sales metrics and elevate them to upper vertical (Fortnightly).


• Coordinate the business plan with Team.

Process Driven:

• Implement policies for establishing a robust field force monitoring and people management, relationship management system in order to increase field force satisfaction and their growth.


• Manage the complete sales cycle from business development and customer acquisition to receipt of payment.


• Capability building and maximizing value by strictly adhering to safe, ethical and complaint behavior for all activities in the market including company processes for Distributor Agreement/Claim Management

People Drive:

• Advance ones own professional and technical knowledge by attending sales workshop and other educational trainings and through relevant industry publications.


• Train sales force on CRM system, proper sales technique and management of customer interaction.


• Conduct Monthly distributor/Team performance reviews, which consists of robust review of key prospects and accounts at risk and thorough review of Key Sales Metrics to drive accountability for sales results.


• Ensuring optimum utilization of CRM tools and systems like Sales Force, ERP, etc


• Recruit, nurture and prosper a high performance sales team.


• Adopt and utilize the GSPL mindset which is a business where everyone is committed to the growth of our business, to deeply value our customers, to empower our people and to embrace change and challenge the status quo.