Area Sales Manager

Gokul Snacks; Bhuj, Jamnagar, Porbandar; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Gokul Snacks in Bhuj, Gujarat seeks a dynamic sales leader to design and implement the company's sales strategy through distributors and retailers, building a high-performance field team. You will drive revenue targets, expand distributor reach, manage channel partnerships, and ensure customer satisfaction while aligning with forecasts and market conditions.

The role emphasizes leadership, planning, and execution through CRM tools and a collaborative approach with the sales team.

Qualifications

• Implement sales plan, market intelligence system, strategies and policies to increase market share and profitability.
• Coordinate policies for smooth functioning and satisfaction of channel partners like Distributors and Retailers.
• Provide updates to superiors on sales targets and expansion plans.
• Create distributor plans that exceed growth expectations.
• Achieve revenue, reach, profitability and new distributor expansions.
• Drive distributor/retailer advocacy for the brand.
• Resolve customer complaints by investigating problems and proposing solutions.

Responsibilities

• Implement policies for field force monitoring and people management.
• Manage the complete sales cycle from business development to payment receipt.
• Capitalize on value while adhering to safe and ethical market practices.
• Train and motivate the sales force on CRM and sales techniques.
• Conduct monthly distributor/team performance reviews and drive accountability for results.
• Ensure optimum use of CRM tools and systems like Sales Force, ERP.
• Recruit, nurture and build a high-performance sales team.
• Embrace GSPL mindset focused on growth, customers, people, and change.

Job description

Job Purpose/Objective:

The position will serve the defined geography and will be the key enabler in designing and implementing company sales strategy through distributors and retailers in alignment of companys targets and forecasts. He will create and nurture high performance sales force and lead them to generate hit revenue forecasts and meet customer needs through a vibrant distribution channel system that results into achievement of organizational objectives.

Roles and Responsibilities

Business Driven:

• Implement sales plan, market intelligence system, strategies and policies with a view to increase/sustain market share and profitability in keeping mind the competitions activities, demand-supply scenario and regulatory issues.


• Implement policies and guidelines for smooth functioning and satisfaction of channel partners like Distributors and Retailers.


• To provide Superiors/Sales Team on updates regarding sales targets and projects (existing & new expansion plans).


• To create and communicate distributor plan which earns reputation for exceeding growth charts.


• Achieve Targets for Revenue, Reach, Profitability and New Distributor Expansions.


• Drive customer (distributors/retailers) advocacy for the brand.


• Resolve customer complaints in coordination with Team by investigating problems, developing solutions and suggesting management w.r.t key sales metrics and elevate them to upper vertical (Fortnightly).


• Coordinate the business plan with Team.

Process Driven:

• Implement policies for establishing a robust field force monitoring and people management, relationship management system in order to increase field force satisfaction and their growth.


• Manage the complete sales cycle from business development and customer acquisition to receipt of payment.


• Capability building and maximizing value by strictly adhering to safe, ethical and complaint behavior for all activities in the market including company processes for Distributor Agreement/Claim Management

People Drive:

• Advance ones own professional and technical knowledge by attending sales workshop and other educational trainings and through relevant industry publications.


• Train sales force on CRM system, proper sales technique and management of customer interaction.


• Conduct Monthly distributor/Team performance reviews, which consists of robust review of key prospects and accounts at risk and thorough review of Key Sales Metrics to drive accountability for sales results.


• Ensuring optimum utilization of CRM tools and systems like Sales Force, ERP, etc


• Recruit, nurture and prosper a high performance sales team.


• Adopt and utilize the GSPL mindset which is a business where everyone is committed to the growth of our business, to deeply value our customers, to empower our people and to embrace change and challenge the status quo.