Area Sales Manager

Hamilton Housewares (Milton); Chhatrapati Sambhajinagar District; On-site; INR 600,000 - 1,500,000; Full time

Job summary

Hamilton Housewares (Milton) invites applications for an Area Sales Manager to drive primary sales and expand our General Trade footprint across the assigned territory in Maharashtra.

The ideal candidate will strengthen dealer and distributor networks, lead and motivate the sales team, expand market coverage and improve product visibility, while monitoring market trends and coordinating with internal teams to accelerate growth.

Qualifications

• Graduate or postgraduate with any discipline.
• Minimum 7 years of experience in General Trade / Dealer / Distributor Sales.
• Strong sales operations and distribution management understanding.
• Proficiency in MS Office and digital sales tools.
• Excellent communication, negotiation and team management skills.

Responsibilities

• Achieve monthly, quarterly and annual primary sales and collection targets.
• Develop and strengthen dealer/distributor relationships to drive business growth.
• Lead, guide and motivate the sales team to achieve business objectives.
• Expand market coverage, retail reach, shelf space, product visibility and availability.
• Monitor DMS and Bizom reports to identify performance gaps and growth opportunities.
• Execute marketing initiatives, BTL activities and new product launches.
• Track competitor activities, market trends and territory developments.
• Ensure smooth coordination between distributors, retailers and internal teams.
• Drive business growth through distribution expansion (Width) and deeper market penetration (Depth).

Skills

Sales operations

Distribution management

MS Excel

MS Word

MS PowerPoint

Digital sales tools

Communication skills

Negotiation skills

Team management

Self-driven

Education

Graduate/Postgraduate

Tools

MS Excel

MS Word

MS PowerPoint

Job description

Reporting To: State Head

We are looking for a dynamic, result-oriented Area Sales Manager (ASM) to drive primary sales, strengthen dealer and distributor networks, and accelerate General Trade business growth across the assigned territory.

Key Responsibilities

• Achieve monthly, quarterly and annual primary sales and collection targets.
• Develop and strengthen dealer/distributor relationships to drive business growth.
• Lead, guide and motivate the sales team to achieve business objectives.
• Expand market coverage, retail reach, shelf space, product visibility and availability.
• Monitor DMS and Bizom reports to identify performance gaps and growth opportunities.
• Execute marketing initiatives, BTL activities and new product launches.
• Track competitor activities, market trends and territory developments.
• Ensure smooth coordination between distributors, retailers and internal teams.
• Drive business growth through distribution expansion (Width) and deeper market penetration (Depth).

Candidate Profile

• Graduate/Postgraduate in any discipline.
• Minimum 7 years of experience in General Trade / Dealer / Distributor Sales.
• Strong understanding of sales operations and distribution management.
• Proficiency in MS Excel, Word, PowerPoint and digital sales tools.
• Excellent communication, negotiation, persuasion and team management skills.
• Self-driven, adaptable and target-oriented, with a strong ability to convert opportunities into sales.