Area Sales Manager

BD (Becton, Dickinson and Co.); Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Referral bonus

Job summary

BD (Becton, Dickinson and Co.) is seeking an Area Sales Manager in Chennai to grow business across key hospital and laboratory accounts. You will build relationships with doctors, nurses, and procurement teams, promote BD SM Biz products, and ensure timely order fulfillment and collections.

The role emphasizes education, demand creation, and account development within the assigned territory. You will report to the Branch/Regional Sales Manager, work with internal teams, and lead in-service

Qualifications

• Strong communication and presentation skills with ability to persuasively convey value propositions.
• Ability to analyze market and customer needs to tailor solutions.
• Experience with solution selling in a healthcare or medical devices context.

Responsibilities

• Grow the business in key accounts (Hospitals and Labs) by creating demand for the SM Biz products.
• Promote product ranges and maintain relationships with doctors, nurses, and procurement agents.
• Coordinate with hospitals, distributors, and internal teams to ensure timely orders and collections.
• Identify market opportunities and tender opportunities; communicate insights to management.
• Organize workshops and train users on BD SM Biz products.

Skills

Persuasive communication

Presentation

Negotiation

Analytical thinking

Product knowledge

Solution selling

Job description

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Alert: This position is eligible for a referral bonus in line with the Associate Referral Policy. Referral Bonus Eligible

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position, you see is right for you, we encourage you to apply!

Our people make all the difference in our success.

Position Title

Area Sales Manager

Department

SM Division

Location

Chennai

Reports to

Branch Manager or Regional Sales manager

Position Summary

The main purpose of this position is to grow the business in all key accounts (Hospitals and Labs) under coverage by creating demand for the SM Biz product through personal contacts with key users, influencers, and through education.

Principal Responsibilities

• Cover institution and customers (doctors, Phlebos, nurses, paramedics, retailers & distributors) as defined
• Promote product range as per norms.
• Build and maintain relationships with all customers through an effective solution selling program with users, influencers and procurement agents
• Handle all customer complaints satisfactorily.
• Gather market information on competitor activities, trends & practices and communicate them in a timely manner to the Manager – Hospital & Lab Sales and the concerned Marketing managers.
• Ensure that orders generated from institutions are supplied on time and in full (quantity & range).
• Identify market opportunities and communicate them to Manager – Hospital & lab Sales and the concerned Marketing Manager
• Organize, conduct in-service workshops and train users on BD SM Biz products.
• Manage distributors / retailers on aspects of stock planning, claim settlement and pricing
• Ensure that collections are made as per agreed norms from institutions where BD makes direct supplies.
• Coordinate on a regular basis with other Medical System members on information sharing and communicating the same to relevant members in BD.
• Identify tender/rate contract opportunities on institutions under coverage and ensure timely communication to sales manager- Hospital & Lab Sales and make submissions or same in a timely and proper manner.
• Grow sales in area of influence by selecting and developing approved new accounts. Broadening the product range/volume in the existing customer base.
• Achieve targets as agreed with the Regional Sales Manager / sales organization
• Customer Profiling / Prospecting
• Must Call list updating / field reporting
• Secondary sales statement and monitoring

Unique Knowledge & Skills

• - Persuasive Communication Skills
• - Presentation and negotiation Skills
• - Analytical Problem Solving
• - Product Knowledge
• - Solution selling approach

Contacts (Internal & External)

Internal

• Branch Managers
• Regional Sales Manager and sales organization
• Regional Commercial Manager / Executive
• Marketing / Product Manager – Medical Systems

Ü Medical Affairs

Ü Key Account Manager

• Other Business Associates

External

• Doctors, Nurses, Paramedics,
• Purchase Officers
• Retailers, Distributors, Hospital & Lab Suppliers
• C‑Suite / KDMs of the hospitals

Critical Challenges

The key challenge in this position is to project BD or create an image of BD, as an organization promoting best medical practices in terms of education and retaining / growing key accounts.

Problem Solving & Decision Making

All issues related to Institutional sales are within the ambit of the Company’s rules and policies.

Management Level

JG 3 (P2/P3/M1)

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

IND Chennai - Kochar Globe

Additional Locations

Work Shift