Area Sales Manager

Pegasus International; Chandigarh; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Pegasus International is seeking an Area Sales Manager (GT) for the beverage sector to drive sales, expand distribution and lead a field sales team. You will manage distributors to ensure strong market execution, availability and visibility aligned with business objectives.

The role demands hands-on experience in sales & distribution, channel expansion, and relationship building with major retailers and wholesalers.

Qualifications

• Experience in sales & distribution management in GT channels.
• Ability to deliver sales targets at area level.
• Experience with distributor networks and ROI monitoring.
• Geography experience in the assigned area.

Responsibilities

• Drive sales across the area and meet targets.
• Expand distribution in General Trade channels.
• Lead field sales team and manage distributors.
• Ensure market availability and visibility of products.
• Monitor distributor ROI and investments.
• Appoint and manage new distributors as needed.
• Build relationships with retailers and wholesalers.

Skills

Sales & Distribution

Team Leadership

Distributor Management

Channel Expansion

Stock & Orders

Retail Relationships

Job description

Role & responsibilities

The Area Sales Manager (GT) is responsible for driving sales, expanding distribution, leading the field sales team, and managing distributors across the assigned area for beverage products. The role ensures strong market execution, availability, visibility, and achievement of business objectives.

Preferred candidate profile

• Sales & Distribution Management
• Deliver primary, secondary, and tertiary sales targets for the area.
• Drive distribution expansion across General Trade channels.
• Ensure efficient stock planning, order generation, and market coverage.
• Monitor distributor ROI, infrastructure, manpower, and investments.
• Appoint and manage new distributors where required.
• Build strong relationships with top retailers, wholesalers, and large-format GT outlets.
• Relevant geography experience is mandatory for this role.

Note: The candidate must have team handling experience, managing a team of approximately 10-15 members.