Area Sales Manager

Dr Jackfruit; Bhopal, Pune District; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Fast-growing FMCG brand

Performance-driven culture

Competitive compensation

Job summary

Beyond Snack is hiring an Area Sales Manager for General Trade to drive growth, expand distribution, and strengthen retailer networks. The role emphasizes execution excellence, team leadership, and meeting volume and value targets in the GT channel.

You will lead distributors, manage Sales Officers/Executives, and plan activations while monitoring stock, pricing, and credit adherence across the territory. A strong track record in FMCG sales is essential for success.

Qualifications

• 10+ years FMCG sales experience.
• Minimum 23 years experience as ASM GT.
• Strong distributor management and team handling experience.
• Proven track record of achieving sales targets.
• Good understanding of market dynamics and trade structure.

Responsibilities

• Drive primary and secondary sales across assigned territories.
• Appoint, manage, and motivate distributors to achieve business targets.
• Expand numeric distribution, weighted distribution, and outlet coverage.
• Ensure effective visibility, merchandising, and in-store execution.
• Monitor stock availability, secondary movement, and market hygiene.
• Lead, train, and manage Sales Officers/Executives in the region.
• Plan and execute market activations, schemes, and promotions.
• Track competition activities and provide regular market insights.
• Ensure timely collections and adherence to company credit policies.
• Prepare daily/weekly/monthly sales reports and review performance.

Skills

Sales leadership

Distributor management

GT experience

Target achievement

Negotiation

Communication

Travel readiness

Education

Graduate degree

MBA preferred

Job description

*Job Description*

Position: Area Sales Manager General Trade (GT)

Company: Beyond Snack

*Role Purpose*

The Area Sales Manager GT will be responsible for driving sales growth, expanding market presence, and strengthening distributor and retailer networks. The role focuses on execution excellence, team management, and achieving volume and value targets in the General Trade channel.

*Key Responsibilities*

• * Drive primary and secondary sales across assigned territories
• * Appoint, manage, and motivate distributors to achieve business targets
• * Expand numeric distribution, weighted distribution, and outlet coverage
• * Ensure effective visibility, merchandising, and in-store execution
• * Monitor stock availability, secondary movement, and market hygiene
• * Lead, train, and manage Sales Officers / Executives in the region
• * Plan and execute market activations, schemes, and promotions
• * Track competition activities and provide regular market insights
• * Ensure timely collections and adherence to company credit policies
• * Prepare daily/weekly/monthly sales reports and review performance

*Key Requirements*

• * 10 years of sales experience in FMCG, preferably in snacks / food category
• * Minimum 23 years of experience as ASM handling GT
• * Strong distributor management and team-handling experience
• * Proven track record of achieving and exceeding sales targets
• * Good understanding market dynamics and trade structure
• * Strong negotiation, communication, and analytical skills
• * Willingness to travel extensively within the assigned region

*Education:* Graduate in any discipline (MBA preferred but not mandatory)

*What Beyond Snack Offers*

• * Opportunity to work with a fast-growing FMCG brand
• * Performance-driven culture with high ownership
• * Competitive compensation and growth opportunities Role & responsibilities