Field Sales Executive

Creative Tooling Solutions; Bengaluru; On-site; INR 300,000 - 420,000; Full time

Benefits offered by this job

Fuel allowance

Mobile allowance

Travel allowance where applicable

Sales incentives

Annual bonus

Job summary

Creative Tooling Solutions seeks a Field Sales Executive to cover Bengaluru and nearby areas. You will visit 30–40 outlets daily, take retailer orders, push SKUs, introduce new products, and grow outlet penetration through distributor collaboration.

The role rewards include travel incentives and incentives with annual bonus potential. Freshers may be considered if energetic and communicative; 1–3 years FMCG/beverage sales preferred. Two-wheeler with license preferred/mandatory.

Qualifications

• Experience in FMCG sales and route-to-market in Bengaluru or nearby areas.
• Strong communication and negotiation skills for retailer and distributor engagement.
• Must have/able to obtain two-wheeler driving license and handle daily travel.
• Proven ability to generate orders, manage stock and improve outlet penetration.

Responsibilities

• Daily market visits to 30–40 outlets.
• Take retailer orders and check stock, push SKUs, introduce products.
• Develop new outlets and ensure sustained orders from them.
• Coordinate with distributors on stock, delivery, payments, and market needs.
• Identify new markets, retailers and high-volume outlets for growth.
• Ensure good shelf visibility and product communication at outlets.
• Prepare weekly reports on beat, orders, sales value, and competitor activity.
• Manage collections and ensure sales without collection is not treated as success.

Skills

FMCG sales

Retail networking

Negotiation

Communication

Driving license

Education

12th + FMCG experience

Diploma

Graduate

Job description

Roles & Responsbilities

A. Daily market visits

The salesperson should have a fixed beat/route and visit approximately:

• 30 to 40 outlets/day
• Retail shops
• Kirana stores
• Supermarkets
• Hotels/restaurants
• Bakeries
• Tea shops
• Canteens
• Offices
• Gyms/events, where appropriate

The objective isn't simply to "visit shops"it is to generate orders and increase active outlets.

B. Generate orders

Every day he should:

• Take retailer orders
• Check existing stock
• Push required SKUs
• Introduce new products
• Increase order frequency
• Ensure product availability

C. New outlet development

Set a specific target for new outlets.

For example:

5 new active retailers/day = 100+ new outlets/month

Don't count an outlet merely because the salesperson collected one trial order. Define an active outlet as one that orders repeatedly.

D. Distributor management

The Field Sales Executive should coordinate with the distributor for:

• Stock availability
• Order servicing
• Delivery issues
• Market requirements
• Outstanding payments
• Damaged/expired stock
• Retailer complaints , similarly emphasize distributor/wholesaler/retailer management, secondary sales, market penetration, collections and reporting.

E. Market expansion

The salesperson should continuously identify:

• New markets
• New retailers
• High-volume outlets
• Institutions
• Hotels/restaurants
• Potential distributors
• Competitor-dominated outlets

F. Visibility

They should make sure your brand gets:

• Good shelf placement
• Cooler visibility where applicable
• Counter visibility
• Posters/boards
• Bottle display
• Proper price communication

G. Competitor reporting

Every day/week they should report:

• Competitor brand
• MRP
• Retailer margin
• Distributor /'price
• Schemes
• New launches
• Competitor sales activity

H. Collections

collection responsibility should be clearly defined.

Sales without collection should not be treated as successful sales.

I. Reporting

Use WhatsApp/Google Sheets/CRM/app to capture:

• Outlets visited
• Orders booked
• Sales value
• New outlets
• Collections
• Competitor information
• Beat coverage

Preferred candidate profile

Preferred:

• 12th + FMCG experience
• Diploma
• Graduate

Currently residing in and around Bengaluru

Fresher: 01 year possible if energetic and good at communication.

Preferred: 1-3 years FMCG/beverage sales.

Excellent candidate: Someone who has sold water, soft drinks, juices, dairy, snacks or other FMCG products and already understands distributor retailer consumer movement.

4. Two-wheeler requirement

Two-wheeler + valid driving licence = preferred/mandatory

The salesperson needs to cover many outlets every day.

• Fuel allowance
• Mobile allowance
• Travel allowance where applicable

Perks and benefits

• Sales incentives
• Annual bonus