Area Sales Executive

Tooz Consumer Products; Nagar; On-site; INR 240,000 - 360,000; Full time

Job summary

Tooz Consumer Products is seeking a field-based Sales Executive to drive primary and secondary sales in the Trichy region. The role focuses on onboarding new outlets, expanding SKU depth, and ensuring stock availability and visibility across outlets.

You will build strong retailer relationships and handle B2B opportunities, including canteens and bulk orders. The ideal candidate has 1–3 years in FMCG/food & beverage sales, fluent Tamil, working English, and a willingness to travel locally

Qualifications

• 1-3 years of FMCG/food & beverage sales experience.
• Strong knowledge of the local Trichy retail market.
• Proven ability to open new accounts and grow existing ones.
• Willing to travel locally and work full-time on the field.
• Fluent in Tamil with working knowledge of English.
• Self-motivated, confident and relationship-driven.
• Comfortable using a smartphone/sales app for order booking and reporting.

Responsibilities

• Drive primary and secondary sales across your assigned territory (Trichy) to meet monthly targets.
• Identify and onboard new retail outlets - supermarkets, standalone stores, regional chains and general trade.
• Grow orders, reorders and product range (SKU depth) in existing accounts.
• Ensure consistent product availability, visibility and merchandising across all outlets.
• Build and maintain strong, lasting relationships with retailers, shopkeepers and buyers.
• Handle B2B and institutional opportunities canteens, gifting and bulk-retail orders.
• Track competitor activity, pricing and market trends, and share insights with the team.
• Plan and execute daily beat coverage, maintaining discipline and reporting through the company's sales system.
• Support in-store branding, sampling and promotional activity in coordination with the marketing team.

Skills

Territory sales

Retail sales

Account acquisition

Field sales planning

Tamil fluency

Tools

Sales app

Job description

Role & responsibilities

• Drive primary and secondary sales across your assigned territory (Trichy) to meet monthly targets
• Identify and onboard new retail outlets - supermarkets, standalone stores, regional chains and general trade
• Grow orders, reorders and product range (SKU depth) in existing accounts
• Ensure consistent product availability, visibility and merchandising across all outlets
• Build and maintain strong, lasting relationships with retailers, shopkeepers and buyers
• Handle B2B and institutional opportunities canteens, gifting and bulk-retail orders
• Track competitor activity, pricing and market trends, and share insights with the team
• Plan and execute daily beat coverage, maintaining discipline and reporting through the company's sales system
• Support in-store branding, sampling and promotional activity in coordination with the marketing team

Preferred candidate profile

• 1 - 3 years of experience in FMCG / food & beverage sales
• Strong knowledge of the local Trichy retail market
• Proven ability to both open new accounts and grow existing ones
• Comfortable working on the field full-time; owns a two-wheeler and willing to travel locally
• Fluent in Tamil with working knowledge of English
• Self-motivated, confident and skilled at building relationships
• Comfortable using a smartphone/sales app for order booking and reporting