Area Sales Executive

Reliance Industries (RIL); Mahesana, Bhuj, Ahmedabad District; On-site; INR 450,000 - 650,000; Full time

Job summary

Reliance Industries is seeking an Area Sales Executive (RRCB) in Gujarat/Mahesana. The role focuses on selling through distributors and super stockists to retail outlets, under the guidance of the Area Sales Manager.

You will assist in sales planning, monitor CSO performance, and support schemes and trade marketing plans while reporting to MIS. Strong market knowledge and leadership skills are essential.

Qualifications

• Experience in sales planning and field execution.
• Ability to guide field teams and manage distributors.
• Strong understanding of trade marketing schemes and ROI.

Responsibilities

• Assist ASM in sales planning, beat plans, and merchant onboarding.
• Ensure adherence to monthly/daily planning for CSOs and outlet coverage.
• Support distributors, manage ROI, and guide CSOs for optimal results.
• Report competition activities and geographical performance monthly to ASM.

Skills

Process management

Analytical Thinking

Data Interpretation

Strong Market Working

Job description

Job Attributes

1.1. Position Name Area Sales Executive (RRCB)

1.4. Business Unit RR Consumer Brands-FMCG

1.2. Position Code*

1.5. Function Sales and Distribution

1.3. Reporting to Area Sales Manager

1.6. Location

Job Purpose

This role ensures that the products marketed under Reliance Consumer Products are sold to the retail outlets via distributors and super stockist

Key Responsibilities

• 3.1. Assist ASM in sales planning, including beat plans, new merchant opening, and sub-dealer appointment, while ensuring execution of top merchant management and loyalty programs.
• 3.2. Ensure adherence to monthly and daily planning for Customer Sales Officers regarding outlet coverage and product sales.
• 3.3. Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of CSOs for optimal results.
• 3.4. Report competition activities and geographical performance monthly to the Area Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
• 3.5. Ensure CSOs attend daily gate meetings to convey daily priorities and guide them through joint fieldwork to enhance sales pitch.
• 3.6. Ensure CSOs conduct adequate merchandising in key outlets.
• 3.7. Manage inventory levels of distributed by Super Stockist, Distributors, and retail outlets.
• 3.8. Ensure CSOs adhere to beat plans, achieve daily sales targets, and track daily sales, providing reports to MIS Executives/Area Sales Managers.
• 3.9. Review CSO and Senior CSO on a regular basis and improve their sales pitch
• 3.10. Ensures the Schemes and Trade Marketing plan are understood by CSOs to ensure sales revenue

Key Performance Indicators

Primary KPIs

• 4.1.1 % Achievement against Revenue Targets
• 4.1.2 Outlet Reach % increase
• 4.1.3 %DBs onboarded on DMS (Primary)
• 4.1.4 % of Retail Orders on DMS (Secondary)

Additional KPIs

• 4.2.1 Range Selling
• 4.2.2 Decrease in Expiry/Near Expiry stock (% against total inventory for SBU)

Job Requirements

Functional Competencies

• 5.1.1 Process management
• 5.1.2 Analytical Thinking
• 5.1.3 Data Interpretation
• 5.1.4 Strong Market Working

Behavioral Competencies

• 5.2.1 Negotiation prowess
• 5.2.2 Attention to detail
• 5.2.3 Business acumen
• 5.2.4 Drive for results
• 5.2.5 Coaching & mentoring

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