Area Manager Retail Sales

Mahindra & Mahindra Limited; India; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

Mahindra & Mahindra Limited seeks a senior leader to drive revenue growth and market expansion through channel partners across key segments and government accounts. You will strengthen dealer accountability, enhance E-Powerol platform effectiveness, and build capabilities for HKVA opportunities and project management.

The role focuses on ensuring commercial discipline, channel productivity, and systematic governance across territories, with a strong emphasis on growth and strategic account

Qualifications

• 10-15 years of experience in sales, channel management or related roles.
• Bachelor of Engineering (BE) required.
• Experience in government and institutional sectors is a plus.

Responsibilities

• Identify and recruit new channel partners and deliver growth through them.
• Expand market share across key segments and government departments.
• Develop growth plans, drive conversion and account penetration for HKVA.
• Strengthen dealer capability, engagement and accountability with commercial discipline.
• Build and manage the E-Powerol platform effectiveness and improve the conversion funnel.
• Lead dealer capability for HKVA opportunities and project management.
• Oversee territory governance with clear discipline and conflict resolution.

Skills

Channel partnerships

Growth strategy

Account management

Sales leadership

Market expansion

HKVA products

Education

BE

Job description

Job Description:

Responsibilities & Key Deliverables

1: Revenue & Market Growth

• Identify and recruit new channel partners wherever needed.
• Deliver growth through channel partners.
• Expand market share across key segments and Government departments.
• Identify new growth pockets, low market share areas, and key accounts and formulate growth plans.
• Drive closure discipline and enquiry conversion.
• Drive HKVA business growth through focused account penetration, project tracking, and conversion.
• Develop and execute segment-wise strategies for HKVA products across industries, infrastructure projects, institutions, and Government customers.
• Build a strong pipeline of HKVA opportunities and improve conversion rates across identified key accounts.

2: Strengthen dealer capability, engagement, and accountability

• Ensure:
  • Commercial discipline (pricing, credit, collections)
  • Branding & Activities planning and implementation
  • Adequate manpower at dealer level
• Drive channel productivity improvement
• Collaborate with internal team
• Develop dealer capability for HKVA opportunity identification, solution selling, and project management.Ensure channel partners actively promote and pursue HKVA opportunities within their territories.

3. E-Powerol & Digital Enquiry Ecosystem

• Own E-Powerol platform effectiveness:
• Database management of enquiries
• Tracking and improving conversion funnel
• Ensure:
• Scheme communication and clarity
• Dealer motivation and adoption
• Regular engagement to drive volumes
• Build “brain equity” (market intelligence, data insights, customer trends)

4. Dealer Management & Capability Building

• Focus on:
• Performance management
• Capability building
• Succession planning (develop next line of leaders)
• Build technical and commercial capability of dealers and team members on HKVA products, applications, and competitive positioning.
• Coach dealers on project selling, tender participation, and large account management for HKVA business
  • Build technical and commercial capability of dealers and team members on HKVA products, applications, and competitive positioning.
  • Coach dealers on project selling, tender participation, and large account management for HKVA business.
  • 5. Territory Governance

Ensure:

• • Clear territory discipline and minimal infringement
  • Channel conflict resolution

Experience

10-15 years

Industry Preferred

Qualifications

BE

Our commitment to Diversity, Equity, and Inclusion

At Mahindra and Mahindra Limited, we believe that diversity drives innovation, and inclusion is at the heart of everything we do. We are committed to cultivating a workplace where every individual feels valued, respected, and empowered to thrive.
We are proud to be an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to age, caste, race, religion, color, ethnic origin, gender identity, nationality, physical or mental disability, medical condition, sexual orientation, educational background, marital or domestic partnership status, pregnancy or childbirth, veteran status, citizenship status, ancestry, financial status, or any other personal characteristic protected by applicable law.
We actively encourage candidates from all backgrounds to apply and bring their unique perspectives to our teams. We are committed to ensuring an accessible and inclusive experience for all applicants.
Together, we rise by embracing differences and building a future that reflects the communities we serve.

Requirements: