Area Manager - Institutional Sales

Aliaxis; India; On-site; INR 700,000 - 900,000; Full time

Job summary

Ashirvad is seeking a Territory Sales Manager to drive sales and profitable growth across the defined area, forecast revenue, and implement area strategies.

You will manage major accounts, develop distributors, coordinate with regional teams, and promote Ashirvad’s products through branding and field activities.

Qualifications

• Bachelor's degree required.
• 3–7 years of sales/marketing experience.
• Strong problem-solving and analytical skills.

Responsibilities

• Forecast revenue monthly, quarterly and annually.
• Develop area sales strategies with senior management.
• Drive sales for major accounts and negotiate terms with guidance.
• Evaluate distributor performance and suggest improvements.
• Track accounts and help close deals to meet targets.
• Develop and expand primary and secondary channels.
• Support branding initiatives and area marketing activities.
• Engage influencers and conduct key plumber/architect meets.
• Coordinate with regional teams for visibility and promotions.

Skills

Analytical thinking

Communication & presentation

Negotiation & influencing

Relationship building

English & local language

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Role Purpose:

Responsible for managing sales of Ashirvad’s products in the defined geographic area and ensure consistent, profitable growth in sales revenues. Identify objectives, strategies and action plans to maximize short- and long-term sales & earnings and promote Ashirvad’s presence in the assigned area.

Responsibilities

• Accurately forecast annual, quarterly and monthly revenue streams Collaborate with AGM/RGM to develop sales strategies to improve market share in all product lines.
• Monitor area sales, analyze variances and develop & implement area specific sales action plans to ensure revenue growth across product categories.
• Perform sales activities for major accounts and negotiate sales price and discounts in consultation with AGM/RGM drive and monitor distributor performance on metrics of sales, on-time delivery, query resolution.
• Provide recommendations on new distributor appointment and distributor management system.
• Track and record activity on accounts and help to close deals to meet the targets.
• Channel Development for primary and secondary sales; channel management and expansion.
• Provide inputs to the regional branding execution manager in devising apt branding initiatives for the area.
• Implement area specific trade promotional/branding/marketing initiatives activities and strive to ensure maximum visibility through the marketing and promotion activities.
• Conduct influencer engagement programs like sales promotion activities and key plumber/architect/consultant meets.

Requirement:

• Educational Qualification: Bachelor’s Degree
• Years/type of experience: 3-7 years in sales and marketing roles
• Problem-solving and analytical skills to interpret sales performance and market trend information.
• Good oral and written communication and presentation skills
• Good working knowledge of Microsoft Office Suite
• Ability to build relationships, Influencing and Negotiation ability
• Language: Fluent in English and local language