Senior Data Analyst – Marketing (Off-roll)

Crisil; Mumbai; On-site; INR 1,400,000 - 2,200,000; Part time

Job summary

Crisil is seeking a Senior Data Analyst – Marketing to empower data-driven marketing decisions in Mumbai. You will design KPI dashboards, perform marketing analytics, and drive NPS/website journey analyses, while automating reports using AI-enabled workflows.

You will present insights to senior leadership and collaborate with stakeholders across the business. The role requires strong Power BI and Excel with Macros, plus knowledge of Adobe Analytics and data storytelling.

Qualifications

• Proficient in Power BI, Excel with Macros, and Adobe Analytics.
• Strong data storytelling and executive communication.
• Experience in dashboard design and KPI reporting for marketing.
• Familiar with AI workflow automation and GPT tools.
• Basic data science skills: regression, clustering, cohort analysis.

Responsibilities

• Data cleaning, preparation and validation
• Build Power BI and Excel dashboards
• KPI reporting and executive scorecards
• Marketing analytics and campaign measurement
• Website journey, funnel and conversion analysis
• NPS and customer experience analytics
• Reporting automation and self-service analytics
• Data quality and governance
• Agentic AI workflow creation & implementation
• Executive presentations

Skills

Power BI

Excel with Macros

Adobe Analytics

Data storytelling

Dashboard design

AI/Copilot/GPT workflows

Basic Data Science

Job description

Role: Senior Data Analyst – Marketing (Off-roll)
Employment type: Third Party
Department: Marketing
Location: Mumbai

Role Overview

We are seeking a highly analytical and business-oriented Senior Data Analyst to drive marketing and digital decision-making through data, dashboards, automation, and AI-enabled insights. The role will be responsible for KPI reporting, marketing analytics, NPS analysis, web journey analysis, and executive dashboards. The role will also drive automation by creating Agentic AI workflows that streamline reporting, generate insights, automate routine tasks, and improve business productivity. The candidate will work closely with business stakeholders and present insights to senior leadership.

Key Responsibilities

• Data cleaning, preparation and validation
• Build Power BI and Excel dashboards
• KPI reporting and executive scorecards
• Marketing analytics and campaign measurement
• Website journey, funnel and conversion analysis
• NPS and customer experience analytics
• Reporting automation and self-service analytics
• Data quality and governance
• Agentic AI workflow creation & implementation
• Executive presentations

Required Skills

• Power BI
• Excel with Macros
• Adobe Analytics
• Data storytelling and executive communication
• Dashboard design
• AI/Copilot/GPT workflow exposure
• Basic Data Science (Regression, Clustering, Cohort Analysis, etc)

Good to have

Working knowledge of Python

Core Competencies

Business Acumen, Stakeholder Management, Executive Presence, Storytelling with Data, Problem Solving, Ownership, Collaboration and Innovation.