App Marketing Executive

Unikwork; Surat; On-site; INR 300,000 - 380,000; Full time

Job summary

Unikwork in Surat is seeking a marketing specialist to manage Google Ads campaigns for mobile apps, drive user acquisition, and optimize install campaigns.

The role requires a Bachelor's in Marketing, Business, or a related field and 1+ years of experience. You will craft ad headlines and copy, monitor CPC/CTR, and continually improve ROI to grow the app audience.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

Responsibilities

• Managed Google Ads campaigns for mobile app promotion and user acquisition.
• Created and optimized App Campaigns to increase app installs and conversions.
• Conducted keyword, audience, and competitor research for targeted advertising.
• Created effective ad headlines, descriptions, and promotional content for campaigns.
• Monitored CPC, CTR, conversions, installs, and campaign performance to optimize results.
• Analyzed campaign data and implemented optimization strategies to improve ROI and app growth.

Skills

Google Ads management

App install campaigns

Campaign optimization

Keyword research

Audience research

Competitor analysis

Ad copywriting

Education

Bachelor's in Marketing

Job description

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Location

Surat

Salary range

3,00,000 LPA - 3,80,000 LPA

Experience/Seniority level

1+ years

Job Time

Full Time

Requirements / Your Skills

Managed Google Ads campaigns for mobile app promotion and user acquisition.

Created and optimized App Campaigns to increase app installs and conversions.

Conducted keyword, audience, and competitor research for targeted advertising.

Created effective ad headlines, descriptions, and promotional content for campaigns.

Monitored CPC, CTR, conversions, installs, and campaign performance to optimize results.

Analyzed campaign data and implemented optimization strategies to improve ROI and app growth.

Tell Us About Your Project

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