Analytics Specialist

Publicis Global Delivery (PGD); Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Data Analysis Specialist in Media Analytics & Insights to drive analytics‑based strategic direction for media and communications initiatives. The role requires strategic and tactical skills, a numbers orientation, curiosity, problem solving, and the ability to translate complex findings to clients and stakeholders.

Responsibilities include coordinating across research, analytics and media teams to deliver high‑quality projects, designing analytical

Qualifications

• Strong analytical mindset with ability to translate data into actionable recommendations.
• Proven ability to communicate complex concepts to a broad stakeholder audience.
• Experience coordinating between research, analytics and media teams to deliver insights.

Responsibilities

• Work with Associate Media Director to design and execute analytical plans to improve the effectiveness of communications programs
• Perform hands‑on analysis and develop conclusions and implications
• Supervise and mentor Analysts
• Teach Analysts to perform ongoing analysis for timely optimization of campaigns
• Develop and maintain SQL-based or other structured reporting systems
• Provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
• Partner with cross-functional stakeholders daily to plan, execute, and analyze projects
• Support agency new-business processes as required

Skills

Analytical thinking

Communication

Problem solving

Team leadership

Media analytics

Education

Bachelor's degree in a relevant field

Tools

SQL

Job description

The Data Analysis Specialist, Media Analytics & Insights is a key driver of insight and strategic thinking. The primary responsibility is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.

This role requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. The candidate must have a proven track record in data-rich analyses and be a team player. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered.

Successful candidate will be multi-dimensional professional who is able to employ complex problem-solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.

Role Objectives:

• Work with Associate Media Director to design and execute analytical plans to improve the effectiveness of communications programs
• Perform hands-on analysis in support of results, including development of conclusions and implications
• Supervise and mentor Analysts
• Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
• Develop and maintain SQL-based or other structured reporting system
• Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
• Partner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projects
• Support agency new-business process as required

Minimum Qualifications:

• 7-10 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
• Working knowledge of databases and SQL preferred
• Knowledge of media and website measurement technologies:
• Ad serving platforms
• Website analytics software
• Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
• Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations
• Proven ability to communicate complex, technical concepts to broad based stakeholder audience