Manager – Media Solutions & Marketing Analytics

Publicis Groupe India; Mumbai; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Publicis Groupe India seeks a Manager – Media Solutions & Marketing Analytics to bridge media, data, analytics and technology, delivering tailored solutions for client challenges. The role collaborates with clients and internal teams to identify business problems, craft data-led media solutions and drive implementation across campaigns and measurement initiatives.

You will lead analytics initiatives, translate insights into business recommendations, and coordinate cross-functional teams for

Qualifications

• 4–7 years of experience in media analytics, marketing analytics or related areas.
• Strong understanding of media, marketing and data analytics.
• Experience in client-facing solution consulting or business problem-solving.
• Strong stakeholder and project management skills.
• Ability to translate analytical outputs into business recommendations.
• Strong PowerPoint and Excel skills; exposure to BI or analytics platforms preferred.
• Exposure to AI/GenAI-led marketing solutions would be an advantage.

Responsibilities

• Understand client business and translate challenges into actionable solution requirements.
• Develop data-led, technology-enabled media solutions and manage from concept to implementation.
• Partner with media teams to improve campaign effectiveness and operational efficiency.
• Develop solution frameworks, presentations and recommendations for senior stakeholders.
• Lead marketing measurement and analytics initiatives to evaluate effectiveness.
• Convert insights into actionable business recommendations with data teams.
• Identify opportunities to leverage data, automation and GenAI in marketing solutions.
• Coordinate multiple teams across media, analytics, knowledge & insights and product.

Skills

Media analytics

Marketing analytics

Consulting

Digital strategy

MarTech/AdTech

PowerPoint & Excel

Power BI

GenAI exposure

Tools

Power BI

Excel

Statistical tools

CRM tools

Job description

We are looking for a Manager – Media Solutions & Marketing Analytics who can bridge media, data, analytics and technology to develop solutions that address client business challenges.

The role will involve working with clients and internal media, analytics and technology teams to identify business problems, develop customized solutions and drive implementation.

Key Responsibilities

Solution Consulting

• Understand client business and marketing challenges and translate them into actionable solution requirements.
• Develop and recommend data-led and technology-enabled media solutions.
• Manage solutions from conceptualisation through implementation, tracking and optimisation.
• Partner with media teams to identify opportunities for improving campaign effectiveness and operational efficiency.
• Develop solution frameworks, presentations and recommendations for senior stakeholders.

Marketing Analytics

• Lead marketing measurement and analytics initiatives to evaluate media and marketing effectiveness.
• Work with data and analytics teams to convert insights into actionable business recommendations.
• Develop analytical frameworks, dashboards and measurement approaches to support decision-making.
• Identify opportunities to leverage data, automation and GenAI in marketing solutions.

Client & Stakeholder Management

• Act as a key point of contact for assigned clients and internal stakeholders.
• Manage discussions with senior client stakeholders and understand evolving business requirements.
• Coordinate multiple teams across media, analytics, knowledge & insights and product.
• Drive regular reviews, follow-ups and solution adoption.

Business Development

• Identify opportunities for solution-led account growth.
• Support pitches, RFPs and new business proposals.
• Develop compelling business cases and solution narratives.
• Partner with leadership on new product and solution opportunities.

Team & Project Management

• Manage multiple workstreams and ensure timely delivery.
• Allocate resources and coordinate cross-functional teams.
• Establish project plans, governance and quality checks.
• Mentor junior team members and support capability development.

Candidate Profile

• 4–7 years of experience in media analytics, marketing analytics, consulting, digital strategy, martech/adtech, product solutions or related areas.
• Strong understanding of media, marketing and data analytics.
• Experience in client-facing solution consulting or business problem-solving.
• Strong stakeholder and project management skills.
• Ability to translate complex analytical outputs into simple business recommendations.
• Strong PowerPoint and Excel skills; exposure to Power BI, statistical tools or analytics platforms is preferred.
• Exposure to AI/GenAI-led marketing solutions would be an advantage.