Research Analyst

Wissenpro It Solutions; Chennai District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Wissenpro It Solutions in India is seeking an experienced Ad Sales Research / Strategic Insights Analyst to translate audience data and campaign metrics into actionable insights for national and local ad sales teams.

The role requires 3–8 years in media analytics or related fields, with strong skills in Excel, PowerPoint, Tableau/Power BI, Nielsen, Comscore, VideoAmp. You will craft executive presentations and support RFPs, renewals, and pricing discussions.

Qualifications

• 3–8 years of experience in Media Analytics, Advertising Research, Audience Measurement, Marketing Analytics, or Strategic Insights.
• Ability to translate audience data and campaign metrics into actionable insights for RFPs and sales pitches.

Responsibilities

• Support National and Local Ad Sales teams with advertising analytics and campaign measurement.
• Create executive-level presentations and reports to inform pricing discussions and renewals.
• Perform market research and competitive analysis to inform business outcomes.

Tools

Tableau

Power BI

Excel

Nielsen

Comscore

VideoAmp

iSpot

Helixa

AdIntel

Job description

Ad Sales Research Analyst / Strategic Insights Analyst Media Analytics | Audience Measurement | Advertising Insights

Ad Sales Research, Strategic Insights, Media Analytics, Audience Measurement, Marketing Analytics, Advertising Analytics, Campaign Measurement, RFP Analysis, Competitive Intelligence, Nielsen, Comscore, VideoAmp, Tableau, Power BI

Seeking an experienced Ad Sales Research / Strategic Insights Analyst with 3–8 years of experience in Media Analytics, Advertising Research, Audience Measurement, Marketing Analytics, or Strategic Insights. This role supports National and Local Ad Sales teams by translating audience data, campaign performance metrics, market research, and competitive intelligence into actionable insights for RFPs, sales pitches, renewals, pricing discussions, and business outcome reporting.

The ideal candidate should have experience in advertising sales analytics, campaign measurement, audience insights, forecasting, reporting, data storytelling, and creating executive-level presentations. Strong expertise in Excel, PowerPoint, Tableau/Power BI, Nielsen, Comscore, VideoAmp, iSpot, Helixa, AdIntel, or similar media measurement platforms is preferred. Candidates should be able to communicate complex analytics clearly to sales, marketing, and business stakeholders.