Analytics & Insights Specialist Growth Lab Email Gurugram

Google Operations Center; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Google Operations Center in India is seeking an Analytics & Insights Specialist to own data pipelines and campaign targeting for email marketing. You will build and maintain data pipelines, validate audiences via SQL, and communicate insights to stakeholders to improve campaign health.

You will collaborate with analytics teams, develop dashboards, and ensure data availability for marketing initiatives, translating technical details for non-technical audiences while driving data quality and

Qualifications

• 5 years experience with SQL and data processing.

Responsibilities

• Collaborate with stakeholders in audience signals management for targeting in end-to-end campaign execution.
• Create, manage and validate campaign audiences through SQL scripting.
• Collaborate with analytics teams during experiment setup and provide insights on signals and system behavior.
• Maintain and operate data pipelines, identify and resolve issues, and implement improvements.
• Communicate campaign performance results across teams and stakeholders.
• Create reporting dashboards and adhoc reports for marketers.
• Develop relationships with stakeholders and translate technical data for non-technical audiences.
• Serve as go-to SME for data availability for marketing campaigns.

Skills

SQL

Job description

Join Us

At Google Operations Center we help Google users and customers solve problems and achieve their goalsall while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us

Analytics & Insights Specialists are the subject matter experts for everything data related for email marketing campaigns. From understanding the signals available, building and maintaining pipelines for campaign targeting sets to monitoring campaign health and troubleshooting if things go sideways. On top of their technical excellence, they can also confidently talk about the data aspect of our campaigns to internal and external stakeholders.

Responsibilities

• Collaborate with stakeholders in the management of audience signals in building target audiences and leveraging in the end to end campaign execution process
• Create, manage and validate campaign audiences through SQL scripting
• Collaborate with analytics teams during experiment setup conversations, e. g. providing insights into signals used in the respective campaigns, explain system behavior and its impact on experiment setup (filtration rates and filtration reasons), confirm feasibility of implementation on targeting script and system workflow level.
• Responsible for the maintenance and operation of data pipelines; ensuring that the pipelines are running smoothly, identifying and resolving any issues that may arise, and implementing improvements to the pipelines to ensure they are productive and effective
• Communicate campaign performance results across multiple teams and stakeholders
• Create reporting dashboards and adhoc reports for marketers
• Develop key relationships with stakeholders and possess the communication skills and confidence to deliver technical information to non-technical audiences
• Act as the go-to subject matter expert for data availability for marketing campaigns

Required Skills

• 5 years experience with SQL, data p .