Google Analytics Specialist

HR PLACEMENT CONSULTANTS (HRPC); Mumbai City; On-site; INR 600,000 - 1,000,000; Full time

Job summary

An established industry player is seeking a skilled GA4 Analyst to enhance website and app performance through data-driven insights. In this role, you will collaborate with marketing and product teams to optimize user engagement and conversion rates. Your responsibilities will include setting up Google Analytics 4 accounts, creating custom reports, and conducting A/B testing to drive improvements. Join a dynamic team and make a significant impact by leveraging your analytical skills to shape strategies that enhance user experiences and conversion metrics. If you are passionate about data and eager to contribute to innovative projects, this opportunity is perfect for you.

Qualifications

• 5+ years of experience in data analysis and Google Analytics.
• Strong understanding of data visualization and dashboard creation.

Responsibilities

• Analyze data using Google Analytics 4 to optimize website performance.
• Create custom reports and dashboards for stakeholders.

Skills

Google Analytics 4

Data Visualization

Data Analysis

A/B Testing

Google Ads Integration

Education

Certification in Google Analytics 4

Tools

Google Analytics

Adobe Analytics

Job description

The Incumbent will be responsible for analyzing data and providing insights on website and app performance. You will work closely with marketing and product teams to optimize user engagement and conversion rates. Your duties will include setting up and maintaining Google Analytics 4 accounts, creating custom reports, and identifying trends and opportunities for improvement.

Total Experience: 5+ years of experience

Qualifications Educational

1. Certified in Google Analytics 4.
2. 4-6 years of relevant experience in Google Analytics.
3. Experience with Google Analytics 4 implementation and reporting.
4. Strong understanding of data visualization and dashboard creation.
5. Experience in GA4 configuration and data analysis.
6. Analytics tools such as Google Analytics, Adobe Analytics.
7. Google Ads integration knowledge.

KEY ACCOUNTABILITIES/KRAs/KPIs:

1. GA4 Analysts are responsible for analyzing data collected by Google Analytics 4 and making recommendations for website optimization.
2. Collect and analyze data using Google Analytics 4 to identify trends and insights related to website and app performance.
3. Develop and implement measurement strategies for tracking user behavior and conversion rates.
4. Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders.
5. Collaborate with marketing, design, and development teams to ensure tracking and reporting requirements are met.
6. Conduct A/B testing and other experiments to optimize website and app performance.
7. Provide recommendations for improving user experience and driving conversion based on data analysis.
8. Stay up-to-date with industry developments and best practices in analytics and measurement.
9. Collaborate with other members of the marketing team to develop strategies that improve user engagement and conversion rates.

Send your resume on [e-mail] or call on [phone].

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Analyst and Consulting

Industries

Information Services, Technology, Information and Media, and IT Services and IT Consulting