Data Analyst Associate

Merkle Inc; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Merkle|Sokrati in Chennai is seeking a Analytics Implementation Specialist to lead GA deployments for web and mobile apps. You will translate business needs into tracking requirements, govern measurement plans, and ensure timely delivery of analytics projects.

You will mentor teammates, support SOP updates, and act as the primary GA resource for clients, leveraging GTM and Google Optimize skills. Strong communication and a client-centric mindset are essential.

Qualifications

• Bachelor's degree in a technical field.
• 0-3 years of experience in analytics implementation.
• Ability to analyze data, build insights and communicate actionable results.
• Working knowledge of analytics tools and reporting.
• Strong problem-solving and creative-thinking skills.
• Customer-focused mindset with client-facing experience preferred.

Responsibilities

• Drive end-to-end GA implementations for Web and App clients; build measurement plans and deliver GA implementations on schedule.
• Be the go-to person for Google Analytics related issues within the company.
• Document, review and revise SOPs on an account basis; CSI scores.
• Mentor other team members and build GA expertise within the team.

Skills

Analytics

Google Analytics

Google Tag Manager

Google Optimize

Communication

Education

Bachelor's degree in technical field

Tools

GA

GTM

Google Analytics

Google Optimize

Job description

Merkle is a global data-driven, technology-enabled performance marketingagency. For over 30 years, Fortune 1,000 companies and leading nonprofit organisations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50offices around the world, we are still growing at a rate that outpaces the market, with 2018net revenue of$846million.

Job Description

Merkle|Sokrati, a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several large brand clients in India. The platform deals with 20M+ impressions per day, real-time optimization algorithms, a scalable & intuitive analytics platform and more - all developed in-house. We are currently a 700+ people team; and growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.

You have great interest and ability to spearhead analytics implementationsfor large organizations. You will be Subject Matter Expert and willguide other teams on analytics platforms (Google Analytics, GTM, Optimize).you have good communication skills, technical acumen and customer centric mindset. Your ability to translate business requirements to technical specificationsis your strength.

Key responsibilities

• Drive end-to-end GA implementations for Web and App clients- build measurement plans, deliver GA implementation as per the timeline
• Go-to person for Google Analytics related issues within company
• Document, review & revise SOP document quarterly on account basis CSI scores
• Mentor other team membersand build GA expertise in the team

Qualifications

Bachelor's degree in technical field.

0-3 years of work experience with Analytics implementation

Ability toanalysedata, build insights and communicate theactionable

Working knowledge of Analytics tools and reporting

Strong problem-solving and creative-thinking skills.

Customer-focused mindset and with experience in a client-facing role preferred.

Additional Information

Merklefosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers.We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.