Data Engineer II

Bayer Zydus Pharma; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Bayer Zydus Pharma in Bengaluru seeks a Digital Analytics professional to provide trusted evidence on customer behavior and digital performance. You will enable product squads, marketing and country teams to use reliable website data and to turn compliant data collection into actionable insights.

Grow from standard implementations to independent analysis and consulting, supporting marketing and web teams with clear data and documentation.

Qualifications

• University degree in analytics, marketing, informatics, business or comparable professional experience.
• Approximately one to three years of experience in web analytics, tag management, digital marketing analytics or a related role.
• Google Analytics certification or equivalent demonstrated GA4 knowledge is a strong advantage.
• Basic SQL, JavaScript, HTML, CSS and browser developer-tools knowledge
• Fluent in English, both written and spoken.
• Curious, dependable and motivated to develop broader analytics and consulting capabilities.
• Good communication skills and ability to collaborate in an agile, cross-functional and international team environment.

Responsibilities

• Deliver standard analytics services using approved processes and global tracking standards.
• Protect data quality by configuring and validating tracking.
• Provide operational support to marketing and product stakeholders.
• Develop expertise toward independent analysis and consulting.
• Execute recurring analytics requests with standard templates and global standards.
• Support setup and maintenance of website and journey tracking.
• Validate analytics data and assist in issue resolution with web, product and data colleagues.
• Prepare reports, dashboards and basic analyses for stakeholders to understand digital performance.
• Maintain documentation of tracking logic, data definitions, reports and handovers.
• Explain analytics topics clearly to stakeholders in an accessible language.

Skills

Google Analytics

GA4

SQL

JavaScript

HTML

CSS

English communication

Agile teamwork

Education

Bachelor's degree in analytics/marketing/informatics/business

Tools

Looker Studio

Google Tag Manager

BigQuery

Google Search Console

Tag Assistant

Hotjar

Consent Mode

Job description

Job Summary

Position purpose: Digital analytics provides the trusted evidence needed to understand customer behavior, evaluate digital performance and improve business outcomes.

The role enables product and squad teams, marketing teams and country organizations to make informed decisions using reliable website and journey data. It turns compliant data collection into actionable insight that helps improve customer reach, engagement, conversion and website quality.

Your Tasks and Responsibilities

• Deliver standard services: Execute recurring analytics requests accurately and on time using approved processes, templates and global tracking standards.


• Protect data quality: Configure and validate tracking so customers and Web teams can rely on their website data.


• Support shared customers: Provide clear operational support to marketing and product stakeholders in coordination with Web team colleagues.


• Develop expertise: Grow from standard implementations toward independent analysis, consultation and more complex measurement work.


• Standard analytics delivery: Execute recurring digital analytics requests using approved processes, templates and global standards.


• Tracking implementation: Support the setup and maintenance of standard website and journey tracking in line with agreed measurement requirements.


• Data quality assurance: Validate analytics data, identify basic issues and support resolution together with web, product and data colleagues.


• Reporting and insight support: Prepare standard reports, dashboards and basic analyses that help stakeholders understand digital performance.


• Documentation and transparency: Maintain clear documentation of tracking logic, data definitions, reports and handovers.


• Stakeholder support: Provide operational support to marketing, product and web stakeholders and explain analytics topics in clear, accessible language.

Who You Are

Required

• University degree in analytics, marketing, informatics, business or comparable professional experience.


• Approximately one to three years of experience in web analytics, tag management, digital marketing analytics or a related role.


• Google Analytics certification or equivalent demonstrated GA4 knowledge is a strong advantage.


• Basic SQL, JavaScript, HTML, CSS and browser developer-tools knowledge


• Fluent in English, both written and spoken.


• Curious, dependable and motivated to develop broader analytics and consulting capabilities.


• Good communication skills and ability to collaborate in an agile, cross-functional and international team environment.

Preferred

• Google Analytics 4 and Google Tag Manager.


• Looker Studio, Google Search Console and Tag Assistant.


• Hotjar, OneTrust, Consent Mode and Google marketing pixels.


• BigQuery or another analytical data platform.


• QA practices, ticketing tools and structured documentation.

Location: Bangalore

Division: Enabling Functions